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Salesforce Marketing Cloud Developer certification is an essential certification for anyone who wants to develop and implement marketing solutions using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Developer Exam certification provides developers with the necessary skills and knowledge to build and customize automation workflows, campaigns, and custom solutions using content management tools. By obtaining this certification, developers can demonstrate their expertise, enhance their technical skills, and gain a competitive edge in the job market.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
Salesforce Marketing Cloud platform is a powerful tool for businesses to create and manage marketing campaigns across various channels. By becoming certified in Marketing Cloud development, individuals can demonstrate their ability to use this platform to its full potential. Salesforce Certified Marketing Cloud Developer Exam certification can open up new job opportunities and increase earning potential.
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Salesforce Marketing Cloud Developer certification covers a wide range of topics, including the creation of marketing automation workflows, building and customizing marketing campaigns, and developing custom solutions using content management tools. Developers who hold this certification are experts in building integrations between Salesforce Marketing Cloud and other systems, as well as developing custom applications for Marketing Cloud users.
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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Security | 7% | - Security best practices in Marketing Cloud - Data security options and controls |
| Topic 2: API | 22% | - API objects, methods, and routes (REST & SOAP) - OAuth authentication and access token usage - Response handling and error management |
| Topic 3: Programmatic Languages | 35% | - AMPscript syntax, functions, and processing - Server-Side JavaScript (SSJS) usage and best practices - Programmatic subscriber exclusion and dynamic content - Implement development best practices |
| Topic 4: Data Modeling | 14% | - Configure account Contact model - Differentiate data extension types and uses - Understand contact record relationships across channels - Explain Contact Delete process and impact |
| Topic 5: Data Management | 22% | - Data extraction methods and send logs - Data impact from operations like Contact Delete - SQL queries and best practices for data extensions - Import activities and file formats |
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