Salesforce Marketing-Cloud-Developer Exam Questions (Updated 2024) 100% Real Question Answers

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Upon passing the Salesforce Marketing-Cloud-Developer certification exam, candidates receive a digital badge that validates their expertise in marketing cloud technology. Salesforce Certified Marketing Cloud Developer Exam certification can help professionals to advance their careers and open up new job opportunities in the field of marketing automation.

Earning the Salesforce Marketing-Cloud-Developer certification can provide numerous benefits to professionals, including enhanced credibility, better job opportunities, and higher salaries. Salesforce Certified Marketing Cloud Developer Exam certification demonstrates the candidate’s expertise in Salesforce Marketing Cloud and their ability to design and implement solutions that meet the business requirements. Additionally, the certification is recognized globally, which means that certified professionals can work in various industries and countries.

Salesforce Marketing-Cloud-Developer certification exam comprises multiple-choice questions that test the candidate’s knowledge of various topics, such as marketing automation, data management, email marketing, and customer journeys. Marketing-Cloud-Developer exam also evaluates the candidate’s ability to develop custom solutions using Marketing Cloud’s APIs and scripting languages. To become a Salesforce Certified Marketing Cloud Developer, candidates need to pass the certification exam with a minimum passing score of 65%.

 

NEW QUESTION # 55
A developer needs to import a file into a data extension which contains transactional dat a. The file includes a column labeled Purchase_Price with values varying from '$.05' to '$100'.
What Data Type should be used to prevent loss of data'

• A. Decimal(9,2)
• B. Number
• C. Text

Answer: A

Explanation:
The best Data Type to use for the Purchase_Price column would be Decimal(9,2). This will allow values ranging from .05 to 100 without any data loss.

NEW QUESTION # 56
Northern Trail Outfitters (NTO) wants to determine the best identifier for subscribers across all channels.
What should be recommended5

• A. Email Address
• B. Mobile ID
• C. Subscriber ID
• D. Contact Key

Answer: D

NEW QUESTION # 57
Which AMPscript function returns the result of interpreted code within a code block and includes the result in the rendered content, where the code block is located?

• A. Output
• B. V
• C. TreatAsContentArea

Answer: C

NEW QUESTION # 58
* Certification Aid uses Marketing Cloud Connect and wants to create a lead capture form on a landing page. When a customer submits the form, a Lead record should be created in Salesforce. Which scripting language can be used for this? Choose 2.

• A. AMPscript to create Salesforce record, SSJS for form handling.
• B. SSJS for whole functionality.
• C. AMPscript for whole functionality.
• D. SSJS to create Salesforce record, AMPscript for form handling.

Answer: A,C

NEW QUESTION # 59
Certification Aid wants to update Contact data stored in a Data Extension using the REST API. What is required to achieve this? Choose 1.

• A. The Data Extension must be sendable.
• B. The Data Extensionmust be in a Population.
• C. The Data Extension must be created in Email Studio.
• D. The Data Extension must be in an Attribute Group.

Answer: B

NEW QUESTION # 60
Contact Builder can be used to create a relational model of an organization's data within Marketing Cloud. Which three factors should be taken into consideration when preparing data to be used in Contact Builder? Choose 3 answer

• A. Verifying data address marketing needs
• B. Verifying all data extensions have a sendable value
• C. Verifying each data extension has the required Email Address field populated
• D. Normalizing data to reduce redundancy
• E. Assigning data relationships and primary keys across all channels

Answer: A,B,E

NEW QUESTION # 61
Customer data has been imported into a staging data extension and needs to be normalized before adding into the master data extension. A text field named 'birthday' contains date values in various formats. Some of the values are valid dates, but some are not.
Which SQL keywords and functions could be used to write the query'' Choose 2 answers

• A. CASE, ISDATE, CAST
• B. CASE, ISDATE, CONVERT
• C. UPDATE, ISDATE, CONVERT
• D. WHERE, ISDATE, CONVERT

Answer: A,B

NEW QUESTION # 62
NTO puts the word TEST at the beginning of the name for each test emai. Which query would return the subs who were sent those emails?

• A. SELECT * FROM _Job J INNER JOIN _Sent S ON.JobID = S.JobID WHERE J.EmailName LIKE 'TEST%'
• B. SELECT * FROM _Job J INNER JOIN _Sent S on J.JobID = JobID = S.JobID WHERE J.EmailName = 'TEST%'
• C. SELECT * FROM _Job INNER JOIN _Sent on JobID = JobID WHERE EmailName LIKE 'TEST%'
• D. SELECT * FROM _Job J INNER JOIN _Sent S on J.EmailName LIKE 'TEST%'

Answer: A

NEW QUESTION # 63
A developer wants to use the RaiseError Ampscript function when a subscriber does not have the necessary data to build an email. Which two outcomes are possible using this function? Choose 2 answer

• A. The send is retried
• B. An error message is sent to the From Address used in the email
• C. The email is not sent to the particular subscriber
• D. The send fails

Answer: A

NEW QUESTION # 64
A developer wants to implement a newsletter registration from on NTO's website. Prior to form submission, an email address provided by the visitor should be validated. Which option could be used to support this scenario?

• A. REST API, /address/v1/validateEmail route
• B. REST API, /messaging/v1/domainverification route
• C. SOAP API, Perform method with ValidationAction object
• D. SOAP API, Describe method with EmailAddress object

Answer: A

NEW QUESTION # 65
A developer wants to aggregate monthly energy usage data over a four month period for each subscriber within an email. The monthly usage values are stored in variables for each month in the following way:
How should the developer use AMPscript to generate the total?

• A. SET @total - (@jan - 3fet - @mar @apr>
• B. SET @total = AZD((@jan @feb) @mar) @apr)
• C. SET @total - ADD(@jan,ADD(@feb,ADD(@mar,@apr)))
• D. SET @total = (ADD(@jan,@feb), ADD(@mar, @apr))

Answer: C

NEW QUESTION # 66
Certification Aid wants to automate the import of zipped files into a Data Extension. The zip files are placed on the Marketing Cloud Enhanced FTP server every night. Which activity is needed before those files can be imported? Choose 1.

• A. File Transfer activity
• B. Data Extract activity
• C. File Import activity
• D. Data Extension Import activity

Answer: A

NEW QUESTION # 67
A marketer is troubleshooting why an email send's tracking information is not available in Sales Cloud. The marketer confirms Marketing Cloud Connect is installed properly. What should be confirmed next to continue troubleshooting the send's tracking information?

• A. The tracking destination folder was set to My Tracking
• B. The email was sent to the All Subscribers list
• C. The audience was built using a Triggered Send Data Extension template
• D. The audience was a Salesforce Data Extension containing the appropriate SFID

Answer: D

NEW QUESTION # 68
A developer is creating a CloudPage which accepts secure parameters via an email link and will submit those parameters to another CloudPage for data upsert. The page currently captures an Appointment ID parameter passed into it and sets the value to the variable caapptld. The developer does NOT want the Appointment ID to be visible to anyone using the form.
What is the best method to ensure the parameters are passed successfully to the data upsert page?

• A. <input id="apptld" type="textarea" value="%%=(@apptld)=%%" readonly>
• B. <form action="%%=MicrositeURL(123,'apptId',@apptld)=%%" method="post">
• C. <form action="%%=CloudPagesURL(123,'apptId',@apptld)=%%" methods "post">
• D. <input id="apptld" type="textarea" value="%%=(@apptld)=%%" hldden>

Answer: C

NEW QUESTION # 69
A developer is building a landing page in Marketing Cloud and an email with a Call-To page will display personal information about the subscriber.
In which way could the developer create the CTA link?

• A. Append EmailAddress to the URL as an encoded parameter.
• B. Append SubscnberKey to the URL as an encoded parameter.
• C. Use the AMPscript CloudPagesURL function.

Answer: C

NEW QUESTION # 70
A developer is configuring a File Drop Automation and wants to use a Filename Pattern to allow for timestamps on the file. The file name will always start with the month and day (e.g. MAY15) the file is dropped onto the SFTP site.
Which two configurations should be used for the automation to successfully start? Choose 2 answers

• A. Ends With operator
• B. %%Month%%%%Day%%
• C. %%MMMMdd%%
• D. Begins With operator

Answer: B,D

NEW QUESTION # 71
A developer is using the REST Authorization Service to obtain an OAuth access token. Which method should be used to include the access token in the API requests

• A. Include the header Authorization: Bearer YOUR ACCESS TOKEN
• B. Include the header Authorization: Basic your_access_token
• C. Include as a query parameter access_token=Y0UR_ACCESS_TOKEN
• D. Include the header x-access-token: your_access_token

Answer: A

NEW QUESTION # 72
NTO is using an asynchronous SOAP API call to the TriggerSend object to send order confirmation email to their customers. Which API object and attribute should be used to retrieve the status of the API call?

• A. ResultItem Object and OrderID
• B. ResultItem Object and RequestID
• C. Result Object and EmailAddress
• D. Result Object and ConservationID

Answer: B

NEW QUESTION # 73
Certification Aid wants to import data from a CSV file into a Data Extension. The CSV file contains all relevant dat a. New records should be added to the Data Extension, and records which are not in the file should be removed from the Data Extension. Which import operation should be chosen for this? Choose 1.

• A. Add only
• B. Update only
• C. Add and update
• D. Overwrite

Answer: D

NEW QUESTION # 74
A developer receives a request for tracking data for alt sends associated with a specific JoblD. The developer needs to see Sends, Opens, Clicks, and Bounces.
Which two activities could the developer use? Choose 2 answers

• A. Tracking Extract Activity
• B. Server-Side JavaScript Activity
• C. Campaign Data Extract
• D. SQL Query Activity

Answer: A,D

NEW QUESTION # 75
Northern Trail Outfitters (NTO) stores most of their customer data in Marketing Cloud. They do not mind their data being viewed in clear text within SFMC to users who have access, but they want to ensure the underlying database files are encrypted at rest in case the physical media is stolen.
Which encryption method should NTO use?

• A. Tokenized Sending
• B. Field-Level Encryption
• C. Encrypted Data Sending
• D. Transparent Data Encryption

Answer: D

NEW QUESTION # 76
How can subscriber, system, and sendable Data Extension attributes be referenced for content personalization using SSJS? Choose 1.

• A. <ctrl:var name="attributeName" />
• B. <ctrl:attribute name="attributeName" />
• C. <field name="attributeName" />
• D. <ctrl:field name="attributeName" />

Answer: D

NEW QUESTION # 77
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