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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.
What are three ways the Marketing Manager can create a new prospect?
Choose 3 answers

A) Set up an automation rule that creates prospects.
B) Add a completion action to assign to a user.
C) Import a .CSV file with the prospect's email address.
D) Manually add a prospect in Marketing Cloud Account Engagement.
E) Click the "Send to Account Engagement" button on a Salesforce Lead.

2. A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.
Which prospects will process through the new step once the program is started again?

A) All prospects on the recipient list
B) All prospects on the suppression list
C) All prospects in the program
D) All prospects new to the program

3. Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Marketing Cloud Account Engagement information (score/grade) transferred over. How do you address this issue?

A) The administrator needs to create lookup fields on the contact to see this from the lead.
B) Marketing Cloud Account Engagement only shows this information on the lead record.
C) The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.
D) Once converted, this information shows on the account record and not the contact.

4. What is an identified visitor?

A) A visitor who has been matched with a Marketing Cloud Account Engagement prospect record.
B) A visitor who has provided their contact Information in a Marketing Cloud Account Engagement form.
C) A visitor whose organization has been identified using a reverse IP lookup.
D) A visitor who has provided their organization in a Marketing Cloud Account Engagement form.

5. After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program's suppression lists.
What will happen if the prospect is removed from the suppression list?

A) The prospect will be also be removed from the recipient list of the program.
B) The prospect will continue on the engagement studio program onto step 6.
C) The prospect will continue on the engagement studio program onto step 5.
D) The prospect will begin the engagement studio program again on step 1.

Solutions: