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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Amarketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.
Which tool should help create this table?

A) Data Designer
B) Audience Studio
C) Automation Studio

2. Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?

A) Use a Guided Send to perform a test send to Internal usersusing subscriber data.
B) Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
C) Use Preview and Test, select a targeted subscriber, and send the email to internal team members.

3. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) Make the call-to-action button that links to the feedback form bigger and with red background
B) Replace call-to-action with interactive Email Form
C) A Salesforce Survey block called in by an AMPscript function.

4. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) An Interactive Email Form that links to a confirmation page
B) A Salesforce Survey block called in by an AMP script function
C) An all-to-action button that links to the feedback form

5. The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their senderreputation?

A) Remove the bounced addresses before the next send.
B) Continue monitoring the bounce rate for changes.
C) Nothing - bounce rates up to 30% are acceptable.

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