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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Jeffery is creating a text ad for his web-based business and he's hired you to help him create and manage the Google AdWords campaign. As a consultant, you've advised Jeffery to emphasize the uniqueness of his business and to incorporate keywords into the ad. Jeffery asks why he can't add more text to his advertisement to talk about his business. How many characters is Jeffery allowed for the ad text?

A) 70 characters
B) 35 characters
C) 100 characters
D) 25 characters

2. Charlie sells merchandise online for movie products. His new line of products that he wants to advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for his Iron Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of the following would allow Charlie's ads to appear for Iron Man Cards and Iron Man Collectibles, but not for the exact match of Iron Man?

A) ("Iron Man")
B) -[Iron Man]
C) +["Iron Man"]
D) {Iron Man}

3. Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?

A) Ivan must create an IP Address Report; Google will resolve the IP Address to locations.
B) Ivan must create an IP Address report, and then resolve the IP addresses to locations.
C) Ivan must create a Geographic Performance Report in his account.
D) Unless Ivan creates a location targeting ad, he won't see this information.

4. Fred is helping a client to create ads for Google AdWords. Fred stresses to the client that they should not only identify keywords for the client's search, but also use the keyword in the Google AdWords display text. Why is this a good thing to do for Google AdWords?

A) By using the keyword in the ad text Google will cause the ad to move to the top of the search list, when a user searches for that exact keyword.
B) By using the keyword in the ad text Google will cause the keyword to appear in bold in the ad, when a user searches for that exact keyword.
C) By using the keyword in the ad text Google will lower the CPC per ad, when a user searches for that exact keyword.
D) By using the keyword in the ad text Google will give the ad a higher ranking, when a user searches for that exact keyword.

5. Henry has created an ad for a sales event at his business. His headline reads 'Huge Sales Event!!!' and his content for the ad reads 'All Cars and Trucks are on Sale This Weekend!' What problems will Google AdWords have with this ad, based on this headline and content?

A) Henry cannot advertise cars in Google AdWords.
B) Henry can only have one exclamation point.
C) Henry cannot use upper case letters in the content area.
D) Henry can only have one exclamation point per line.

Solutions: