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Google adwords-display Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Measurement and Optimization | 20% | - Conversion tracking - Identifying and resolving issues - Key metrics and reporting - Optimization techniques |
| Introduction to Google Display Network | 15% | - Reach and scale across platforms - Core concepts and benefits - Campaign objectives and use cases |
| Targeting and Audience Solutions | 25% | - Contextual and placement targeting - Audience targeting methods - Remarketing and similar audiences - Demographic and geographic targeting |
| Ad Formats and Creation | 20% | - Uploaded image and HTML5 ads - Ad creative best practices - Responsive Display Ads - Compliance and policies |
| Bidding and Budget Management | 20% | - ROI and performance goals - Budget allocation and pacing - Automated bidding strategies - Manual bidding options |
Google Display Exam Practice Test Sample Questions:
You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?
- A. 950x500
- B. 640x360
- C. 300x250
- D. 500x500
Correct Answer: C 🗳️
You are a Google AdWords consultant to your client. You are showing them how the Keyword Tool
works and the four options for keywords this tool can utilize. Which one of the following is NOT a
feature of the keyword tool?
- A. Find additional keywords based on competitor's ads.
- B. Find negative keywords based on irrelevant placement sites.
- C. Find negative keywords based on existing keywords.
- D. Find additional keywords based on your existing keywords.
Correct Answer: A 🗳️
Consider the image shown below:
What will happen if you click on the "history of soccer" link in the image?
- A. Google AdWords will display ads related to the "history of soccer" for this keyword.
- B. Another line will branch out from "soccer" with related links to the "history of soccer" link.
- C. You'll be taken to the first page with the keyword "history of soccer" in the Google search r esults.
- D. The "soccer" wheel will fade to the background and a new wheel called "history of soccer" will be created.
Correct Answer: D 🗳️
Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?
- A. Cost per 1,000 impression
- B. Cost per acquisition
- C. Cost per conversion
- D. Cost per click
Correct Answer: D 🗳️
Allen is managing ads for his company and he'd like to include the ads in the Google Content
Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?
- A. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.
- B. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.
- C. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
- D. Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.
Correct Answer: B 🗳️
