SAP C-C4H225-11 Real 2021 Braindumps Mock Exam Dumps

C-C4H225-11 Exam Questions | Real C-C4H225-11 Practice Dumps

SAP C-C4H225-11 Certification Exam Topics:

Topic Areas	Topic Details, Courses, Books
Data Collection and Contact Management > 12%	Explain Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding. Learning Journey Emarsys
Data Integrations Advanced > 12%	Explain SAP Emarsys Customer Engagement API, platform integrations, product data integration, sales data onboarding. Learning Journey Emarsys
Analytics and Insights 8% - 12%	Describe Analytics and Revenue Analitics, Channel Analytics. Learning Journey Emarsys
Account Creation and Settings > 12%	Describe DNS settings, SSL certificates, Email channel setup and compliance, account security settings Learning Journey Emarsys
Product Overview 8% - 12%	Explain how the Strategic Dashboard helps measure the impact of marketing campaigns, how to categorize the customer base based on value, what Tactics are used for. Explain the basics of  contact segmentation, what channels are availabe for marketing users. What kind of ecommerce integrations are available? What are product recommendations for? What are the ways to measure results? Trend reporting, bounce management, allowlists, User management. Learning Journey Emarsys
Campaign Management > 12%	Explain VCE, ESL, CRM ads, Mobile Engage push and In app, Automations (AC and Interactions) Open Time content, Web Channel, Predict, SMS. Learning Journey Emarsys

 

NEW QUESTION 36
What is the purpose of relational data?

• A. To add new products to SAP Emarsys Customer Engagement
• B. To automate multi-channel marketing programs
• C. To display SAP Emarsys Customer Engagement recommendations
• D. To improve personalization and segmentation

Answer: D

 

NEW QUESTION 37
Which of the following are supported functionalities within the SAP Emarsys Customer Engagement plug-in for Shopify? Note: There are 2 correct answers to this question.

• A. Automated installation of the Web Extend data collection scripts on your Shopify themes
• B. Automated installation of the Web Recommender template in your webshop
• C. Automated creation of Interactions programs for Shopify events
• D. Automated triggering of Shopify e-commerce events as external events in SAP Emarsys Customer Engagement

Answer: A,D

 

NEW QUESTION 38
How are List-unsubscribes generated?

• A. A recipient opts out by using the Unsubscribe link in the email footer.
• B. A recipient opts out by using the Unsubscribe link in the email header.
• C. A recipient opts out by using the List-unsubscribe button at the top of the email client.
• D. A recipient changes his or her newsletter information in the account profile.

Answer: C

 

NEW QUESTION 39
Which of the following describe Automation Center programs and Interactions programs? Note: There are 2 correct answers to this question.

• A. Interactions programs can be used for campaigns that should be sent in real time as a reaction to customer activities.
• B. Automation programs can be used for automated multiple-step, multi-channel programs for one-off or recurring lifecycle campaigns.
• C. Automation Center programs always ignore the opt-in status.
• D. The only difference is that Interactions programs have different entry points.

Answer: A,B

 

NEW QUESTION 40
You are an account owner. You are asked to add a new administrator with access to Smart Insight.
Which user role do you select?

• A. Operator
• B. Account owner
• C. Administrator
• D. BI administrator

Answer: D

 

NEW QUESTION 41
When the frequency cap is activated, which email types count toward the cap?

• A. Event-triggered (transactional) will add to the frequency count for each contact.
• B. All email opened will add to the frequency count for each contact.
• C. All email types will add to the frequency count for each contact.
• D. All email types except transactional will add to the frequency count for each contact.

Answer: D

 

NEW QUESTION 42
The Health Check dashboard shows a web behavior error and a data source consistency error. Where you can find more information? Note: There are 2 correct answers to this question.

• A. Predict Recommendations widget
• B. Predict Data Sources page
• C. Database Growth widget
• D. Inspector bookmarklet

Answer: B

 

NEW QUESTION 43
Which statement correctly describes the data flow of web recommendations?

• A. Recommendations are requested from the end user
• B. Recommendations are displayed on SAP Emarsys Customer Engagement servers using a PHP module.
• C. Recommendations are requested from SAP Emarsys Customer Engagement servers and are then displayed on the client website.
• D. Recommendations are requested from the end user

Answer: D

 

NEW QUESTION 44
Who is the Security Settings page of the Management menu available to?

• A. Administrators
• B. Account owners
• C. Account owners and administrators
• D. Operators

Answer: B

 

NEW QUESTION 45
You want to create a segment of low spenders for a lifecycle program. Where can you see a visual breakdown of buyer status and create the segment?

• A. Analytics > Customer Lifecycle
• B. Contacts > Combined Segments
• C. Analytics > Revenue Analytics
• D. Management > Smart Insight Settings

Answer: D

 

NEW QUESTION 46
You want to import sales data into Smart Insight on a regular basis. What is the recommended frequency?

• A. Real-time
• B. Daily
• C. Weekly
• D. Hourly

Answer: B

 

NEW QUESTION 47
You want to provide an omnichannel experience to your customers by extending your webshop personalization experience to another channel. In this context, what is the recommended practice for identifying contacts?

• A. Use the same identifier across all channels.
• B. Enable SAP Emarsys Customer Engagement AI to automatically identify unique contacts.
• C. Use full name and email address as the unique identifier.
• D. Use different identifiers so you can better identify which contacts are coming from the new channel and your website pages.

Answer: A

 

NEW QUESTION 48
You want to exclude domains and email addresses that should not be contacted via email at all. Which option do you need from this list?

• A. Internal blocklist
• B. Reply management
• C. Bounce management
• D. Frequency cap

Answer: A

 

NEW QUESTION 49
You are connecting your Magento shop with SAP Emarsys Customer Engagement using the Magento 2 plug-in. Which of the following scenarios are valid? Note: There are 2 correct answers to this question.

• A. Multiple Magento websites into one SAP Emarsys Customer Engagement account
• B. Single Magento store into multiple SAP Emarsys Customer Engagement accounts
• C. Single Magento store into one SAP Emarsys Customer Engagement account
• D. Multiple Magento stores into one SAP Emarsys Customer Engagement account

Answer: C,D

 

NEW QUESTION 50
Why does it make sense to create link categories under Management > Link Categories? Note: There are
2 correct answers to this question.

• A. You will use the Predict Mail Category widgets in your emails.
• B. You can use the categories for reporting in email analytics.
• C. You can assign every link you add to a category in the email editor later.
• D. You can use the categories you created for segmentation.

Answer: C,D

 

NEW QUESTION 51
For which platforms does SAP Emarsys Customer Engagement provide a standard connector? Note:
There are 2 correct answers to this question.

• A. WooCommerce
• B. BigCommerce
• C. Shopify
• D. Magento

Answer: C,D

 

NEW QUESTION 52
How do you build a segment for contacts who recently opened an email, visited the website or made a purchase?

• A. Analytics > Customer Lifecycle > Customer Lifecycle > Days since last engagement = 0-15
• B. Analytics > Customer Lifecycle > Customer Lifecycle > Customer lifecycle stage = Defecting customer
• C. Analytics > Customer Lifecycle > Average Order > Order made (x) days ago = 0-100
• D. Analytics > Customer Lifecycle > Average Order > Buyer Status = Platinum

Answer: A

 

NEW QUESTION 53
What can the plus signs (+) in the Email Analytics Overview page mean? Note: There are 2 correct answers to this question.

• A. The campaign has child campaigns (e.g., recurring or A/B test emails).
• B. The campaign was sent with Send Time Optimization.
• C. These are your most successful campaigns.
• D. The plus sign can be expanded to show the preview.

Answer: A

 

NEW QUESTION 54
What do you use to personalize the First Name field with fallback text if the field is empty? Note: There are 2 correct answers to this question.

• A. Personalization token
• B. Emarsys Scripting Language
• C. Link Editor
• D. Manage optional content

Answer: A,B

 

NEW QUESTION 55
How does contact duplication work in SAP Emarsys Customer Engagement? Note: There are 2 correct answers to this question.

• A. It runs once a day, checking against the full database.
• B. It runs every time a new contact is about to be imported.
• C. Contacts with the same unique identifier are merged automatically on import.
• D. Contacts with identical first name and last name are merged automatically.

Answer: B,C

 

NEW QUESTION 56
You are using the SAP Emarsys Customer Engagement API to trigger an external event endpoint. What is missing (pixelated) from the API call below?

• A. Event time
• B. Campaign name
• C. External event name
• D. External event ID

Answer: D

 

NEW QUESTION 57
What does the CRM Ads - Remove from Audience node do in the Automation Center?

• A. It removes the contact from the audience so that they don
• B. It removes any contacts with invalid email addresses from the program.
• C. It finishes the program early.
• D. It adds contacts to another program.

Answer: A

 

NEW QUESTION 58
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