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Microsoft MB-260 Exam covers data integration and data quality. These are two areas that are essential for ensuring that customer data is accurate and up-to-date. MB-260 exam covers techniques for integrating data from multiple sources, as well as best practices for maintaining data quality. By passing MB-260 exam, professionals can demonstrate their expertise in managing customer data and help their organizations deliver better customer experiences.

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Languages: English, Japanese, Chinese (Simplified), German, French, Spanish, Portuguese (Brazil), Arabic (Saudi Arabia), Italian

Retirement date: none

This exam measures your ability to accomplish the following technical tasks: design Customer Insights solutions; ingest data into Customer Insights; create customer profiles by unifying data; implement artificial intelligence predictions in Customer Insights; configure measures and segments; configure third-party connections; and administer Customer Insights.

 

NEW QUESTION # 22
As a Customer Data Platform Specialist, you set up audience insights as the new Customer Data Platform.
The product owner wants you to make sure that data sources are refreshed daily.
Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system

NEW QUESTION # 23
You are a Dynamics 365 Customer Insights system administrator for a university. The university is closed on the weekends, and the system refresh schedule is set to only run on days that the university is open.
To shorten the daily refresh, you notice that some measures could only be refreshed weekly and only need to be available at the beginning of the week.
You need to create custom refresh schedules for these measures.
Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

Explanation:

NEW QUESTION # 24
You are a Customer Data Platform Specialist. You are implementing an incremental refresh in audience insights. All the data is stored in an Azure SQL database and is ingested to audience insights using Power Query. You need to configure an incremental refresh for data sources.
Which four actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

Explanation:
Text Description automatically generated

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/incremental-refresh-data-sou

NEW QUESTION # 25
Your organization uses Microsoft Dynamics 365 Customer Service in its contact center.
You need to use the Customer Card Add-in to make customer profile data from Dynamics 365 Customer Insights available to contact center users. The organization wants you to follow Microsoft's best practices and recommendations.
Which three actions should you perform in sequence? To answer, move the three appropriate actions from the list of actions to the answer area. Arrange the three actions in the correct order.

Answer:

Explanation:

Explanation:

NEW QUESTION # 26
You use Dynamics 365 Customer Insights - Data to generate insights about your customers.
You need to discover insights about your customers in natural language.
Which information can you use in each of the four key page components? To answer, move the appropriate component to the correct area in the 'Discover insights about your customers in natural language" screen. You may use each component once, more than once, of not at all. You may need to move split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.

Answer:

Explanation:

Explanation:

NEW QUESTION # 27
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen You are setting up a new Dynamics 365 Customer Insights - Data environment and want to connect a Microsoft Dataverse environment.
While trying to connect you receive the error This CDS organization is already attached to another Customer Insights - Data instance.
You need to resolve the issue and ensure you can connect the new Customer Insights - Data environment to the Dataverse.
Solution: In the Dataverse environment, go to Solutions through the advanced settings and uninstall the CustomcrlnsightsCustomerCard solution.
Does this meet the goal?

• A. No
• B. Yes

Answer: A

NEW QUESTION # 28
You need to implement the out-of-the-box product recommendation model to generate event recommendations for the post-purchase email.
What action must you perform to use this model?

• A. Add an event type id GUID to the event tickets Power Query definition.
• B. Upload a product catalog table with categories and prices for event types.
• C. Change the existing semantic mapping type for the event tickets activity.
• D. Include an IsReturn field in the Power Query definition for event tickets.

Answer: C

NEW QUESTION # 29
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company's information technology department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.
What should you do?
Solution: Clean the data by transforming the first row to be used as headers and remove any special characters in header, defining column types to be appropriate field types, remove any rows with missing primary key, and name the query. Create a full name and full address columns by merging the appropriate columns if they exist.
Click "Next" and your data is now ready for unification.
Does this meet the goal?

• A. No
• B. Yes

Answer: A

Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query

NEW QUESTION # 30
You are a Customer Data Platform Specialist. The primary audience for your instance of audience insights is business accounts. You need to show audience insights data to Dynamics 365 Sales users without updating data in Dataverse.
Which Customer Card Add-in controls requires you to create semantic entity mapping before you can use it?

• A. Customer details control
• B. Contacts control
• C. Intelligence control
• D. Enrichments control

Answer: B

Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-ins

NEW QUESTION # 31
You are a Customer Data Platform Specialist. You need to create an additional audience insights environment based on the existing configuration in the development environment.
Which two statements are correct when creating an additional environment with limited amount of required configuration? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

• A. In Type select Trial, Region, and click next to connect to the Azure Data Lake Storage Account.
• B. In the Create New Environment dialog window, enter *UAT1" name. Check Copy from exiting environment and select "Dev° from the option set.
• C. In the Create New Environment dialog window, enter *UATT name. Check Copy from exiting environment, and select DEV1 from the list.
• D. In Type select Sandbox, Region, and click next to connect to the Azure Data Lake Storage Account.

Answer: C,D

Explanation:
Creating a sandbox environment that mirrors the current development environment Create a sandbox environment called UAT1 and copy configurations from env. "DEV1".
- Note: there is also an existing environment called "Dev" and it is not configured correctly and should not be copied

NEW QUESTION # 32
You are a Customer Data Platform Specialist. You completed an initial implementation of audience insights. The marketing team wants to send a survey to customers. The survey will determine their interest in several new services that your company may begin offering.
The marketing team will use a new survey website that can provide the results in a format that allows you to perform a custom SFTP import without going through the data unification process.
How can you display the levels of interest a customer has in each new service to users in Dynamics 365 Sales?

• A. Configure an export to Dynamics 365 Sales, and add the fields to the contact form.
• B. Enable the Customer Card Add-in. and add the timeline control to the contact form.
• C. Create a Power Bl report that queries the activity timeline, and embed it on the contact form.
• D. Enable the Customer Card Add-in. and add the enrichment control to the contact form.

Answer: D

Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/customer-card-add-in
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/enrichment-sftp-custom-import

NEW QUESTION # 33
You use Dynamics 365 Customer Insights - Data to generate insights about your customers.
You need to discover insights about your customers in natural language.
Which information can you use in each of the four key page components? To answer, move the appropriate component to the correct area in the 'Discover insights about your customers in natural language" screen. You may use each component once, more than once, of not at all. You may need to move split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.

Answer:

Explanation:

Explanation:

NEW QUESTION # 34
Your data analytics team wants to create a custom machine learning model to predict whether a customer will purchase a particular product.
You need to explain what is required for integrating a custom model with Microsoft Dynamics 36S Customer Insights. Which two requirements should you tell them? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

• A. You need Owner or User Access Administrator permissions to the Microsoft Azure Machine Learning Workspace to use batch pipelines.
• B. You need a model that returns at least one numeric output parameter for Dynamics 365 Customer Insights to implement predictions.
• C. You need a Microsoft Azure Data Lake Gen2 storage account associated with the Azure Machine Learning Studio instance.
• D. You can only deploy and manage the model through the Dynamics 365 Customer Insights admin user interface.

Answer: A,B

NEW QUESTION # 35
Your organization is implementing Microsoft Dynamics 365 Customer Insights. You want to make sure that you address duplicate records in your source data.
You need to define the deduplication rules to select which duplicate record should be kept.
Which three options should you select? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

• A. Least recent
• B. First imported
• C. Importance
• D. Most filled
• E. Most recent

Answer: A,D,E

NEW QUESTION # 36
The marketing team is working on a campaign to email cou
You need to ensure all data required to build the necessary segments is available in Microsoft Dynamics 365 Customer Insights.
Which four actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

Explanation:

NEW QUESTION # 37
The marketing team wants to invite cycling club customers to a new product launch webinar.
You need to ensure all necessary data is available to create a segment to target the appropriate customers.
What should you do?

• A. Create a new Azure Data Lake data source and add the SurveyResponse table.
• B. Enable data profiling for the attributes of the QubMember table.
• C. Edit the existing Azure Data Lake data source and add specific SurveyResponse attributes.
• D. Edit the existing Azure Data Lake data source and add the SurveyResponse table.

Answer: B

NEW QUESTION # 38
You are a Customer Data Platform Specialist. You are in the process of implementing audience insights as the Customer Data Platform (CDP) solution for your company.
Your manager asks you to give a short presentation for new users who will be using audience insights and explain some of the benefits that audience insights will offer them.
Which user group will take which benefit from audience insights? To answer, drag the appropriate user group to the correct benefit. Each user group may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation
Graphical user interface, text, application, email Description automatically generated

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/overview

NEW QUESTION # 39
Online orders are ingested into Dynamics 365 Customer Insights - Data through real-time data ingestion.
Departments like customer service can see the orders directly in the Customer Insights - Data timeline when it is added to the contact form in Dynamics 365.
A service representative notices an error with the total order amount that is measured in Customer Insights - Data. While today's online orders are visible in the timeline, the amount fails to update.
The representative needs you to explain why this is happening.
What reason should you provide?

• A. Real-time ingested data has been ignored through a filter when defining the measurement.
• B. Real-time ingested data only has limited information and may include attributes like order value.
• C. Real-time ingested data first needs to be refreshed before the measures are updated.
• D. Real-time ingested activities show up in the timeline but are excluded from measure calculations.

Answer: D

NEW QUESTION # 40
You are a Customer Data Platform Specialist. You are in the process of implementing audience insights as the Customer Data Platform (CDP) solution for your company.
Your manager asks you to give a short presentation for new users who will be using audience insights and explain some of the benefits that audience insights will offer them.
Which user group will take which benefit from audience insights? To answer, drag the appropriate user group to the correct benefit. Each user group may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation:
Graphical user interface, text, application, email Description automatically generated

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/overview

NEW QUESTION # 41
You configured two segments:
1. A segment to find customers who frequently purchase one type of product
2. A segment to find customers who frequently purchase a different type of product You need to understand what attributes differ between these two groups of customers.
What can you configure Microsoft Dynamics 365 Customer Insights to do with a segment differentiator analysis? Each correct answer presents part of the solution.
NOTE; Each correct selection is worth one point.

• A. Analyze predictions and enrichments.
• B. Analyze a segment compared to all customers.
• C. Analyze customer fields and measures.
• D. Ignore difference scores lower than a set threshold

Answer: B,C

NEW QUESTION # 42
You are implementing Dynamics 365 Customer Insights - Data as your company's Customer Data Platform.
The initial dataset tables contain contacts from Dynamics 365 Sales. Commerce customers, and service management platform incidents.
In your first unification run. you set Dynamics 365 as the primary table but only see eCommerce profiles that were able to be matched with Dynamics 365 contacts. You need to ensure that unmatched eCommerce customers are also added as a profile in Customer Insights - Data Solution: Make eCommerce customers the primary table in the match step.
Does this meet the goal?

• A. No
• B. Yes

Answer: A

NEW QUESTION # 43
You are the administrator for a new Dynamics 365 Customer Insights environment at your organization.
You need to set up the Search & filter index for the first time.
What three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

Explanation:

NEW QUESTION # 44
Your company has recently implemented Microsoft Dynamics 365 Customer Insights to target customers based on household size and income. The company's Marketing team plans to create different segments for customers Irving in Canada based on household size and income.
Customer profiles are currently missing this information, and the marketing team requests this data be added to Dynamics 365 Customer Insights for as many customers as possible in Canada.
You need to ensure that as many customer profiles as possible are inched with household and income size details.
What type of enrichment should you use to bring in data to satisfy the requirement?

• A. Location from HERE Technologies
• B. SFTP custom import
• C. Demographics from Experian
• D. Identity from LiveRamp

Answer: C

NEW QUESTION # 45
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The Microsoft MB-260 exam is also designed to test the ability of professionals to design, configure, and manage customer data platforms that integrate with other Microsoft products, including Office 365, Power BI, and Azure. MB-260 exam covers a wide range of topics, including data integration, data modeling, data analysis, and data management. These topics are designed to help professionals develop a comprehensive understanding of customer data platforms and their role in driving business growth.

 

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