[Dec-2023] Pass MB-260 Exam in First Attempt Updated MB-260 Exam Questions
Microsoft Certified Customer Data Platform Specialty Dumps MB-260 Exam for Full Questions - Exam Study Guide
Microsoft MB-260 exam is a great way for professionals to showcase their expertise in customer data platform solutions. Microsoft Customer Data Platform Specialist certification helps in career advancement and opens up new job opportunities in the field of customer insights and data analysis. Microsoft Customer Data Platform Specialist certification also demonstrates the candidate's commitment to continuous learning and professional development.
NEW QUESTION # 51
You are the administrator for a new Dynamics 365 Customer Insights environment at your organization.
You need to set up the Search & filter index for the first time.
What three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
NEW QUESTION # 52
You are a Customer Data Platform Specialist. Your company implemented audience insights and Dynamics 365 Marketing. One of the data sources is the behavioral data from Dynamics 365 Marketing.
You are reviewing the segment requirements with the marketing team. The marketing team wants the segments to exclude people who already received a commercial email in the last seven days. The marketing team creates segments in audience insights and Dynamics 365 Marketing.
Which option is the fastest way to fulfill the requirement?
- A. Create a single dynamic segment in audience insights of customers who received a commercial email in the last seven days. Make sure the segment is exported to Dynamics 365 Marketing. Users can add an except rule with contacts from that segment in other individual segments.
- B. Create single dynamic segments in both audience insights and Dynamics 365 Marketing of customers who received a commercial email in the last seven days. Users can add an except rule with contacts from that segment in other individual segments.
- C. Create an audience insights quick segment that includes the rule of contacts that received a commercial email in the last seven days. Make sure the quick segment is exported to Dynamics 365 Marketing.
- D. Create audience insights and Dynamics 365 Marketing segment templates that include the rule of contacts that received a commercial email in the last seven days.
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/export-dynamics365-marketing
NEW QUESTION # 53
Your team developed and integrated a batch inferencing pipeline to audience insights. This allows for a new custom machine learning (ML) model to run and deliver new insights to your unified profiles data. Your team is manually running the custom machine learning workflows.
Which statement is correct about allowing your workflow to run automatically with every scheduled refresh?
- A. Your team can set up scheduled refreshes that allow your workflow to run automatically.
- B. Your team needs to manually trigger your custom machine learning workflows.
- C. You can configure scheduled refreshes for audience insights from Azure ML where you developed the custom ML model.
- D. Scheduled refreshes are not supported for custom machine learning models that are connected to audience insights.
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system#schedule-tab
NEW QUESTION # 54
You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models.
Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Entity name
- B. Output data store path
- C. Output data store parameter name
- D. Web service that contains your model
Answer: A,C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models
NEW QUESTION # 55
An organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics 365 Customer Insights. You need to load eCommerce Contacts to Dynamics 365 Customer Insights using Microsoft Power Query. Which is an appropriate action to take when using Microsoft Power Query to ingest data?
- A. You can have Microsoft Power Query automatically recognizes header rows in files when you use the Text/CSV connector.
- B. If a system process uses a Microsoft Power Query data source, you can simultaneously edit the data source.
- C. You must select Microsoft Power Query as an import method when creating the data source
- D. After you saw a Microsoft Power Query data source you have to manually trigger the initial refresh process.
Answer: B
NEW QUESTION # 56
You are configuring data unification for a new Microsoft Dynamics 365 Customer Insights implementation.
Individual consumers are the primary target audience.
You define several match rules that include address data and other personal identifiers. These match rules did not perform as well as expected in your first unification run.
You need to improve the match results before your marketing team starts using the system.
Which two data enrichments should you consider implementing to improve the match results? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Enhanced company data provided by Microsoft
- B. Identity provided by LiveRamp AbihTec
- C. Azure Maps provided by Microsoft
- D. Enhanced addresses provided by Microsoft
Answer: B,D
NEW QUESTION # 57
The marketing team is working on a campaign to email cou
You need to ensure all data required to build the necessary segments is available in Microsoft Dynamics 365 Customer Insights.
Which four actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
NEW QUESTION # 58
You recently configured a customer lifetime value (CIV) model.
You need to explain the training model performance to the marketing manager.
Which definition applies to each training model performance grade? To answer, drag the appropriate definitions to the correct grade values. Each definition may be used once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.
Answer:
Explanation:
Explanation
NEW QUESTION # 59
You have the contributor security role.
Your company has Microsoft Dynamics 365 Customer Insights set up as the Customer Data Platform solution.
You transferred the management of the platform to a contractor.
The contractor must manage the existing connections without having administrator access.
Which two characteristics apply when using a connection for exports? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point
- A. Users can manage every export that use connections shared with them.
- B. If the contractor is given permission to use the connection, they will be able to view or edit the connection.
- C. If the contractor's permission level changes, they will have their exports removed.
- D. If the contractor is selected in the Choose who can use this connection screen, they will be able to use the connection
Answer: A,D
NEW QUESTION # 60
You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform (CDP). The product owner entered a user story on your backlog to add data from the new loyalty solution into the CDP. You defined the data source. You are ready to add the loyalty contacts to the data unification process.
Which new data entity area should you select in the Map phase of the data unification process?
Answer:
Explanation:
Reference:
https://powerobjects.com/customer-insights/microsoft-dynamics-365-contacts-to-customer-insights/
NEW QUESTION # 61
You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process.
You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type. Audience insights automatically merges these fields into the FullName attribute on the Merge page.
What action should you perform to make sure the merged FullName field contains the most trusted data available?
- A. Separate the fields in the merged FullName field, create a new field, and add attributes in priority order.
- B. Edit the merged FullName field, combine fields by importance, and manually rank the source entities.
- C. Edit the merged FullName field and combine fields by least recent based on timestamp in the source entity.
- D. Edit the merged FullName field and combine fields by most recent based on timestamp in the source entity.
Answer: B
Explanation:
Adding Full Name field to the unified customer record
Full Name is a merged field with the following merging policy
a. loyalty.member.fullname
b. ecom.member.fullname
c. cclubcust.csv.full_name
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/merge-entities
NEW QUESTION # 62
You are a Customer Data Platform Specialist.
One of the marketing users asked you to create two lists:
All customers that live in Paris, France
All customers that have made more than ten online purchases
You decide to create these lists as quick segments.
Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Enrichments
- B. Data entities
- C. Measures
- D. Profiles
- E. Intelligence
Answer: C,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-builder#quick-segments
NEW QUESTION # 63
You created a Microsoft Dynamics 365 Customer Insights environment for testing by copying the configuration of the production environment.
You need to make sure the new environment is operational and satisfies all relevant requirements.
Which three steps should you perform after creating the new environment? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Enter credentials for the data source that contains sales CRM contacts.
- B. Remove export destinations and disable scheduled refreshes.
- C. Recreate the data source that contains sales CRM contacts.
- D. Recreate the data source that contains EcommerceCustomer.
- E. Add role assignments to grant access to marketing team members.
Answer: A,C,E
NEW QUESTION # 64
You are a Customer Data Platform Specialist. You are implementing an incremental refresh in audience insights. All the data is stored in an Azure SQL database and is ingested to audience insights using Power Query. You need to configure an incremental refresh for data sources.
Which four actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Text Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/incremental-refresh-data-sou
NEW QUESTION # 65
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.
What can you do to satisfy the requirements?
Solution: Clean the data by removing any rows with nulls and deleting any leading zeros on the primary key.
Click "Next" and your data is now ready for unification.
Does this meet the goal?
- A. Yes
- B. No
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION # 66
You have data that needs to be loaded from Microsoft Dataverse into an instance of Microsoft Dynamics 365 Customer Insights.
You need to create a data source that connects to a Dataverse-managed data lake.
Which three statements do you need to be aware of when creating the connection?
NOTE: Each correct selection is worth one point.
- A. Any user account with read permissions on Dataverse tables can be used to select tables for synchronization.
- B. The table count for the data source will stay at zero (0) until all selected tables are synchronized.
- C. You can select additional Dataverse tables for synchronization after the data source is created.
- D. You must create a new data source if you need to connect to a different Dataverse managed data lake later.
- E. Multiple Dynamics 365 Customer Insights data sources can simultaneously use the same Dataverse managed data lake.
Answer: A,B,D
NEW QUESTION # 67
You are a Customer Data Platform Specialist. The primary audience for your instance of audience insights is business accounts. You need to show audience insights data to Dynamics 365 Sales users without updating data in Dataverse.
Which Customer Card Add-in controls requires you to create semantic entity mapping before you can use it?
- A. Intelligence control
- B. Customer details control
- C. Enrichments control
- D. Contacts control
Answer: D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-ins
NEW QUESTION # 68
Your organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics
365 Customer Insights. You loaded eCommerce profiles to Dynamics 365 Customer Insights. The table contains a iastupdated field that is loaded as a text field instead of a date field.
You need to fix the column format.
Which two actions should you perform? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. In Power Query, edit the queries dialog, and select the lastupdated column, select the Transform tab, change Data Type to Date, and select Save
- B. In Dynamics 365 Customer Insights, select and edit the eCommerce profiles data source to open the Power Query * Edit queries dialog.
- C. In Dynamics 365 Customer Insights, select and edit eCommerce profiles' data source, select the lastupdated column, select the Transform tab to change Data Type to Date, and select Save
- D. In Dynamics 365 Customer Insights, select and edit the eCommerce profiles table to open the Power Query * Edit queries dialog.
Answer: C,D
NEW QUESTION # 69
Your organizations IT team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was completed, the team noticed that three relationships were created automatically.
1. CustomerToContact
2. CustomerToAccount
3. CustomerToWebAccount
You need to advise the team about how they can configure and update these three relationships.
What should you recommend?
- A. Relationships created via the unification process can only be edited by those with administrator-level access.
- B. Relationships created via the unification process can be edited by those with contributor-level access.
- C. You can edit each of the three relationships by navigating to the Relationship tab and selecting Edit
- D. You cannot edit any of the three relationships, as they are non-editable system relationships.
Answer: C
NEW QUESTION # 70
You are a Customer Data Platform Specialist. You completed an initial implementation of audience insights. The marketing team wants to send a survey to customers. The survey will determine their interest in several new services that your company may begin offering.
The marketing team will use a new survey website that can provide the results in a format that allows you to perform a custom SFTP import without going through the data unification process.
How can you display the levels of interest a customer has in each new service to users in Dynamics 365 Sales?
- A. Create a Power Bl report that queries the activity timeline, and embed it on the contact form.
- B. Enable the Customer Card Add-in. and add the enrichment control to the contact form.
- C. Configure an export to Dynamics 365 Sales, and add the fields to the contact form.
- D. Enable the Customer Card Add-in. and add the timeline control to the contact form.
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/customer-card-add-in
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/enrichment-sftp-custom-import
NEW QUESTION # 71
You consult for an organization that is implementing Dynamics 365 Customer Insights for the first time.
You are creating training materials for the organization and need to create a glossary of terms.
Which definition should you add to the glossary?
- A. Exports * a feature that allows ingestion of data from a wide variety of data sources external to the application.
- B. Activities - a feature that enables a user to define actions or events performed by customers or business contacts in ingested data.
- C. Predictions - a feature that predicts possible relationships between different tables you have ingested.
- D. Tables - a configurable structure that forms the basis of the forms that compose the user interface of Dynamics 365 Customer Insights.
Answer: C
NEW QUESTION # 72
You are implementing Microsoft Dynamics 365 Customer Insights at a bank. After going through the unification process, you notice that customer profile cards appear nameless.
You need to reserve this problem and add the full name to the customer profile cards.
What should you do?
- A. Within the 'Select source fields* state. add a custom semantic type for "Person.Fullname*
- B. Within the 'Unify customer fields* stage, combine different name field into the 'Fullname* field.
- C. Within the 'Select source fields* stage, map at least one field to the semantic type *Person.FullName*.
- D. Within the 'Unify customer fields* stage, adjust the order for the 'Fullname " field, where the first option is always filled.
Answer: A
NEW QUESTION # 73
You are implementing a scheduled refresh in Microsoft Dynamics 365 Customer Insights.
You need to describe scheduled refreshes to your colleague.
Which two statements should you convey? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. The refresh schedule can be applied to selected data sources or specific tables within these data sources.
- B. When you configure a refresh schedule to run dairy, you must define the time zone and time when the refresh needs to run.
- C. Scheduled refresh is unavailable in trial environments and can only be configured for production instances.
- D. To exclude a segment from a scheduled refresh, you must deactivate it before the scheduled refresh run.
Answer: A,B
NEW QUESTION # 74
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