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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A) The prospects are opted out of the list used on the operational list email send.
B) The prospects were set to "true" for opted out and set to "false" for do not email.
C) The prospects were on a suppression list used on the operational list email send.
D) The prospects were set to "false" for opted out and set to "true" for do not email.

2. LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

A) Using the data format drop-down, set the email validation option at the form level.
B) Send the content via an autoresponder email with a link to download the content.
C) Prospects with invalid emails are sent an autoresponder requesting email verification.
D) Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.

3. LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
Choose 2 answers

A) The sum of total conversions from the form and landing page reports.
B) The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.
C) The total submissions reflected on the form report in Marketing Cloud Account Engagement.
D) The Engagement Dashboard in B2B Marketing Analytics.

4. "A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers

A) The user who performed the import is not the assigned user listed on the remaining prospects.
B) The Country field has validation enabled and the updated field values did not match existing values.
C) The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
D) The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.

5. What is available to choose within Repeat Rule

A) Repetition Order
B) Limit rule matches
C) Days before eligible to repeat rule
D) Certain Prospects

Solutions: