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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is NOT an example of how good storytelling enhances memory and engagement?

A) Engages them emotionally, moving them to action.
B) Initiates neurons in their brain to fire in the same pattern as the speaker's-known as 'neural coupling'.
C) A good story = brain candy.
D) Uses complex language to sound more intellectual.

2. The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

A) Decision Tree Regression
B) Polynomial Regression
C) Quantile Regression
D) Linear Regression

3. What is the primary purpose of slope analysis in pricing strategies?

A) To compare the production costs of different product sizes.
B) To calculate the profit margin for each product size.
C) To evaluate how unit price decreases as purchase quantity increases, quantifying savings per unit.
D) To determine the total revenue generated from all product sizes.

4. What are the three steps of Rolfe's Reflective Model for storytelling?

A) 'Why?', 'How?', and 'What Next?'
B) 'Who?', 'What Happened?', and 'What Now?'
C) 'What If?', 'Why Not?', and 'What's Next?'
D) 'What?', 'So What?', and 'Now What?'

5. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

A) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
B) The Snack Category is 5.0 points behind the Total Store.
C) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.
D) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.

Solutions: