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NEW QUESTION # 56
LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Pardot.
What should an administrator do to be able to use the custom field in Pardot?

• A. Edit an existing default account field m Pardot and map it to the account file m Salesforce.
• B. Map the account field in Salesforce to a contact field that is already syncing with Pardot.
• C. Create a custom account field in Pardot and map it to the account field in Salesforce.
• D. Make no changes. Only default account fields can sync to Pardot.

Answer: C

NEW QUESTION # 57
What will undelete a prospect?

• A. If the deleted prospect visits a web page
• B. If the deleted prospect is imported into Pardot with the same email address
• C. If the deleted prospect re-converts by filling out a form with the same email address

Answer: B,C

Explanation:
- if the deleted prospect is imported into Pardot with the same email address
- If the deleted prospect re-converts by filling out a form with the same email address
- if the deleted prospect clicks a custom redirect
- if a deleted prospect downloads a non image file
- if the deleted prospect has an associated record in the CRM.

NEW QUESTION # 58
What must happen in order for a newly created lead record in Salesforce to be created in Pardot immediately? (Choose two answers.)

• A. Lead record has an email address at the time of creation
• B. Salesforce connector has sync all setting turned on
• C. Lead record has a prospect ID at the time of creation
• D. Salesforce connector set to automatically create prospects

Answer: B,D

NEW QUESTION # 59
A Pardot administrator has pre-existing HTML that they want to use to build their landing page in Pardot. Which asset should be applied during the creation of the Pardot landing page to accomplish that goal?

• A. Dynamic content
• B. Layout template
• C. Stock template
• D. Custom redirect

Answer: B

NEW QUESTION # 60
What information can you access on the Prospect List?

• A. Prospect's Email Address
• B. Prospect's Name
• C. Prospect's Grade
• D. Prospect's Company
• E. Date of prospect's last activity
• F. Date of when prospect converted from a visitor
• G. Prospect's Score
• H. Prospect's Title

Answer: B,C,D,E,G

NEW QUESTION # 61
LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?

• A. Email clicks on the text version of the email are outperforming clicks on the HTML version of the email
• B. High open rates indicates that prospects are interacting with the content.
• C. High click rates indicates that the email subject line should be the focus of the email content.
• D. Low click rates encourage the user to optimize content or link placement in other email sends.

Answer: D

NEW QUESTION # 62
What is the baseline grade assigned to a prospect?

• A. B
• B. C
• C. A
• D. D

Answer: D

NEW QUESTION # 63
What is required for a record in salesforce to be synced or created as a prospect record in Pardot?

• A. Email address
• B. Company
• C. Phone
• D. Name

Answer: A

NEW QUESTION # 64
An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?

• A. The prospect will immediately progress down the "Yes" path since the email was opened.
• B. The prospect will progress down the 'No' path after waiting l day since the email open did not occur on day 3.
• C. The prospect will immediately progress down the No' path since the email open did not occur on day 3.
• D. The prospect will progress down the 'Yes' path after waiting 1 more day since the email was opened.

Answer: D

NEW QUESTION # 65
Where can the Email Usage for a Pardot account be located?

• A. My Profile lab
• B. Usage and Limits tab
• C. Dashboard tab
• D. Account Settings tab

Answer: D

NEW QUESTION # 66
What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.

• A. The wait time is paused and the prospect will finish the rema.n.ng wait time when the program resumes and process to next step.
• B. The wait.me is paused and the prospect will immediately process to next step when program resumes.
• C. The wait time continues to process and the prospect will immediately process to next step when program resumes.
• D. The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.

Answer: A

NEW QUESTION # 67
Which two events trigger a prospect record to sync from Pardot to Salesforce? (Choose two answers.)

• A. Form submission.
• B. Mapping new custom fields.
• C. Opening an email.
• D. Landing page submission.

Answer: A,B

NEW QUESTION # 68
Opportunities in Salesforce must be tied to a Contact syncing with Pardot for them the opportunity to be created in Pardot.

• A. True
• B. False

Answer: A

NEW QUESTION # 69
An error is noticed under the Email Sending Domains.
Where should an Administrator go to change the SPF entries?

• A. Dashboard
• B. CRM
• C. Account Settings
• D. Company's DNS

Answer: D

NEW QUESTION # 70
A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Pardot asset to use?

• A. Third party form
• B. Pardot form
• C. Pardot landing page without a form
• D. Pardot form handler

Answer: B

NEW QUESTION # 71
A new automation rule is created.
What action is required for prospects to begin matching that automation rule?

• A. Schedule the rule to run before saving it
• B. Sava the rule without any additional action
• C. Preview the rule before saving it
• D. Resume the rule after saving

Answer: C

NEW QUESTION # 72
What is the best practice when users leave the company and have assigned prospects?

• A. All of the above
• B. Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.
• C. A & B
• D. Delete the user from Pardot
• E. Reassign all prospects in the CRM

Answer: D

NEW QUESTION # 73
How many times can each action be added to the logic of the same engagement program?

• A. Email actions can be used an unlimited amount of times, but the other actions can only be used once per engagement program.
• B. Actions can be used an unlimited amount of times in an engagement program.
• C. Email actions and pauses can be used an unlimited amount of times, but the other actions can only be used once per engagement program.
• D. Actions can each be used only once per engagement program.

Answer: B

NEW QUESTION # 74
Which type of asset is permanently deleted and NOT saved in the recycle bin?

• A. Site searches
• B. Content files
• C. Landing pages
• D. Automation rules

Answer: B

NEW QUESTION # 75
When are visitors converted to prospects?

• A. When they run through completion actions
• B. When an automation rule runs
• C. When a prospect fills out a form or form handler
• D. When the prospect visits a Pardot landing page

Answer: C

NEW QUESTION # 76
There are absolutely no restrictions on how you assign custom users abilities.

• A. True
• B. False

Answer: A

NEW QUESTION # 77
What information cannot be displayed as a graph (line or bar) on the dashboard?

• A. Conversions
• B. Opportunities Created
• C. Prospects Created
• D. Opportunities Lost
• E. All Prospects

Answer: A,C

NEW QUESTION # 78
By default (using business accounts) Pardot creates new records as:

• A. Contacts
• B. Leads

Answer: B

NEW QUESTION # 79
How can you send an automated email to a prospect after they fill out a form?

• A. Using a Segmentation Rule
• B. Using a Completion Action
• C. None of the above
• D. Using an Automation Rule

Answer: B,D

NEW QUESTION # 80
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Salesforce PDX-101: Essentials of Pardot Lightning App for Digital Marketers Exam is a certification exam designed to test the knowledge and skills of digital marketers working with Pardot, a popular marketing automation software, in the Salesforce ecosystem. This exam is essential for marketers who want to showcase their expertise in Pardot and enhance their career prospects in the digital marketing industry.

 

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