
[Feb 24, 2023] Ultimate Marketing-Cloud-Personalization Guide to Prepare Free Latest Salesforce Practice Tests Dumps
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NEW QUESTION 12
A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?
- A. Variation testing
- B. A/B testing
- C. Time based testing
- D. Rule based testing
Answer: D
NEW QUESTION 13
What two features of interaction studio have functionality to perform an A/B testing?
- A. Campaigns
- B. Segments
- C. Recipes
- D. Templates
Answer: A,B
NEW QUESTION 14
What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?
- A. Ingredients
- B. Booster
- C. Exclusion
- D. Variation
Answer: B
NEW QUESTION 15
What three components can a web developer define by pageType?
- A. Goals
- B. Item Actions
- C. Capturing Attribute
- D. Content Zones
- E. Campaign
Answer: B,C,D
NEW QUESTION 16
What three components are defined by the developer in the Sitemap?
- A. Promotions
- B. Campaigns
- C. Content Zones
- D. Page Types
- E. Events
Answer: C,D,E
NEW QUESTION 17
How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?
- A. Hourly
- B. Daily
- C. Immediately
- D. Every 15 minutes
Answer: D
NEW QUESTION 18
What are the two main functions of the Event API? (select 2)
- A. Return campaign responses
- B. Capture user attributes and actions
- C. Bulk load external campaign data
- D. Process GDPR data or deletion requests
Answer: A,B
NEW QUESTION 19
When does site mapping happen during the implementation process?
- A. At the beginning of the build phase since it is the basis for the rest of the implementation
- B. In the middle after certain components like the catalog have been populated
- C. At the end after everything is defined in the system
- D. It can happen at any point since it is unrelated to the rest of the implementation
Answer: B
NEW QUESTION 20
What can you learn from segment compare on the segment detail tab?
- A. To understand view time purchases attributes revenue by category
- B. To understand what campaign use the segment for targeting
- C. To view individual users that are part of the segment
- D. To compare users, engagement activity and other actions across segments displayed
Answer: D
NEW QUESTION 21
What is the purpose of defining content zones in the sitemap?
- A. To specify the size of the content that will be used
- B. To report on web campaign performance
- C. To define where campaigns can render on a website
- D. To ingest catalog information from the page
Answer: C
NEW QUESTION 22
Which three components of a server side campaign can be defined by a business user?
- A. Experience rules
- B. Campaign responses
- C. Promoted content
- D. User attributes
- E. Campaign rendering
Answer: A,C,D
NEW QUESTION 23
What are two types that real time interaction management helps marketers to personalize the customer
- A. Orchestration
- B. Data Aggregation
- C. Data Storage
- D. Next best Action
Answer: A,D
NEW QUESTION 24
What are the components of an interaction studio web campaign? [check]
- A. Email capture, homepage, and product requisite
- B. Experience, template, and content Zone
- C. Affinity, infobard and attribution window
- D. Configured recipe, visitor profile, and content window
Answer: B
NEW QUESTION 25
How does a developer share web templates from one dataset to another?
- A. Deployment manager
- B. Clone
- C. Download to zip file, upload zip file
- D. Copy
Answer: C
NEW QUESTION 26
How many total global goals and filters can you define for your dataset in IS?
- A. Unlimited
- B. 64 total for both filters and goals
- C. 300 total between filters and goals
- D. 25 filers and 25 goals
Answer: B
NEW QUESTION 27
What is the best practice naming convention for attributes?
- A. Upper_snake_case
- B. Lower_snake_case
- C. UpperCamelCase
- D. lowerCamelCase
Answer: C
NEW QUESTION 28
Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?
- A. Campaign author
- B. Editor
- C. Campaign editor
- D. Viewer
Answer: C
NEW QUESTION 29
ETL feeds must follow explicit specifications and require which type of file format?
- A. Binary
- B. JSON
- C. Text
- D. CSV
Answer: D
NEW QUESTION 30
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