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[Feb 24, 2023] Ultimate Marketing-Cloud-Personalization Guide to Prepare Free Latest Salesforce Practice Tests Dumps [Q12-Q30]

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[Feb 24, 2023] Ultimate Marketing-Cloud-Personalization Guide to Prepare Free Latest Salesforce Practice Tests Dumps

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NEW QUESTION 12
A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

  • A. Variation testing
  • B. A/B testing
  • C. Time based testing
  • D. Rule based testing

Answer: D

 

NEW QUESTION 13
What two features of interaction studio have functionality to perform an A/B testing?

  • A. Campaigns
  • B. Segments
  • C. Recipes
  • D. Templates

Answer: A,B

 

NEW QUESTION 14
What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

  • A. Ingredients
  • B. Booster
  • C. Exclusion
  • D. Variation

Answer: B

 

NEW QUESTION 15
What three components can a web developer define by pageType?

  • A. Goals
  • B. Item Actions
  • C. Capturing Attribute
  • D. Content Zones
  • E. Campaign

Answer: B,C,D

 

NEW QUESTION 16
What three components are defined by the developer in the Sitemap?

  • A. Promotions
  • B. Campaigns
  • C. Content Zones
  • D. Page Types
  • E. Events

Answer: C,D,E

 

NEW QUESTION 17
How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?

  • A. Hourly
  • B. Daily
  • C. Immediately
  • D. Every 15 minutes

Answer: D

 

NEW QUESTION 18
What are the two main functions of the Event API? (select 2)

  • A. Return campaign responses
  • B. Capture user attributes and actions
  • C. Bulk load external campaign data
  • D. Process GDPR data or deletion requests

Answer: A,B

 

NEW QUESTION 19
When does site mapping happen during the implementation process?

  • A. At the beginning of the build phase since it is the basis for the rest of the implementation
  • B. In the middle after certain components like the catalog have been populated
  • C. At the end after everything is defined in the system
  • D. It can happen at any point since it is unrelated to the rest of the implementation

Answer: B

 

NEW QUESTION 20
What can you learn from segment compare on the segment detail tab?

  • A. To understand view time purchases attributes revenue by category
  • B. To understand what campaign use the segment for targeting
  • C. To view individual users that are part of the segment
  • D. To compare users, engagement activity and other actions across segments displayed

Answer: D

 

NEW QUESTION 21
What is the purpose of defining content zones in the sitemap?

  • A. To specify the size of the content that will be used
  • B. To report on web campaign performance
  • C. To define where campaigns can render on a website
  • D. To ingest catalog information from the page

Answer: C

 

NEW QUESTION 22
Which three components of a server side campaign can be defined by a business user?

  • A. Experience rules
  • B. Campaign responses
  • C. Promoted content
  • D. User attributes
  • E. Campaign rendering

Answer: A,C,D

 

NEW QUESTION 23
What are two types that real time interaction management helps marketers to personalize the customer

  • A. Orchestration
  • B. Data Aggregation
  • C. Data Storage
  • D. Next best Action

Answer: A,D

 

NEW QUESTION 24
What are the components of an interaction studio web campaign? [check]

  • A. Email capture, homepage, and product requisite
  • B. Experience, template, and content Zone
  • C. Affinity, infobard and attribution window
  • D. Configured recipe, visitor profile, and content window

Answer: B

 

NEW QUESTION 25
How does a developer share web templates from one dataset to another?

  • A. Deployment manager
  • B. Clone
  • C. Download to zip file, upload zip file
  • D. Copy

Answer: C

 

NEW QUESTION 26
How many total global goals and filters can you define for your dataset in IS?

  • A. Unlimited
  • B. 64 total for both filters and goals
  • C. 300 total between filters and goals
  • D. 25 filers and 25 goals

Answer: B

 

NEW QUESTION 27
What is the best practice naming convention for attributes?

  • A. Upper_snake_case
  • B. Lower_snake_case
  • C. UpperCamelCase
  • D. lowerCamelCase

Answer: C

 

NEW QUESTION 28
Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

  • A. Campaign author
  • B. Editor
  • C. Campaign editor
  • D. Viewer

Answer: C

 

NEW QUESTION 29
ETL feeds must follow explicit specifications and require which type of file format?

  • A. Binary
  • B. JSON
  • C. Text
  • D. CSV

Answer: D

 

NEW QUESTION 30
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