Current AD0-E559 Exam Dumps [2023] Complete Adobe Exam Smoothly
AD0-E559 Premium PDF & Test Engine Files with 52 Questions & Answers
NEW QUESTION # 12
A list is imported into Adobe Marketo Engage with 'Country values of "US'. A Trigger based Smart Campaign identifies the non-standard values and updates the 'Country' field values to 'United States of America".
What best practice steps must be taken when embarking on developing such a process?
- A. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Data Management' Channel with nested Smart Campaigns.
- B. Create a folder within the Design Studio to store each of the Trigger based Smart Campaigns relating to data management, reporting on run performance from the folder 'Campaign Activity' tab
- C. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Operational" Channel with nested Smart Campaigns.
Answer: A
Explanation:
Explanation
The best practice steps that must be taken when embarking on developing such a process are to create a folder within the Marketing Activities to store all data management processes, containing a Default Program with a default Data Management Channel with nested Smart Campaigns. This will help organize and standardize the data management processes and make them easy to find and report on. The Data Management Channel is designed for operational programs that do not generate revenue or influence pipeline. Creating a folder within the Design Studio or using an Operational Channel will not achieve the same result.
NEW QUESTION # 13
Ajay has joined as the Adobe Marketo Engage Administrator for ACMEWorld theme park. He would like a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months. Also, he wants to know who updated the Webinar registration landing page in the last month.
Where would Ajay find these details?
- A. View Lead Activity
- B. Use Audit Trail
- C. Check User Login History
Answer: B
Explanation:
Explanation
To find a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months, Ajay can use Audit Trail. Audit Trail is a feature that tracks all user activities within an Adobe Marketo Engage instance, such as creating, updating, or deleting programs, assets, fields, users, roles, etc. Audit Trail also shows who updated the Webinar registration landing page in the last month by filtering by user name, date range, and activity type.
NEW QUESTION # 14
An Adobe Marketo Engage event program is connected with a Webinar provider. What program status is mandatory to populate the {{member.webinar url}} token?
- A. Invited
- B. Any statuses, as long as the person is a member of the program
- C. Registered
Answer: C
Explanation:
Explanation
The program status that is mandatory to populate the {{member.webinar url}} token is Registered. This is because the token is populated by the webinar provider when a person registers for the webinar through Marketo Engage. If a person is not registered for the webinar, the token will not have a value. The program status Invited or any other status does not affect the token value.
NEW QUESTION # 15
A marketer decided to check the activity log of a person but does not find any activities as displayed below:
What is the reason the Activity Log tab is empty?
- A. The person activity Is filtered.
- B. The activity log was exported by an API and is now empty
- C. The lead is anonymous.
Answer: A
Explanation:
Explanation
The reason the Activity Log tab is empty is that the person activity is filtered. This can happen when a filter is applied to the activity log, such as by date range, activity type, primary attribute, etc. To see all activities for a person, the filter should be cleared or adjusted. The activity log would not be exported by an API or emptied by an anonymous lead.
NEW QUESTION # 16
An Adobe Marketo Engage user is setting up an event program, so she is creating a landing page with a registration form. She wants existing customers and new leads to land on a different thank you page after submitting the form, so she adds the field 'Is Customer' as a hidden field to the form.
Why is this field required on the form?
- A. So she can alert the Sales Owner of the registrant about their interest.
- B. So she can use It as a choice with the Thank You Page in Form Settings
- C. So she can use it in a Smart Campaign to follow-up the registration.
Answer: B
Explanation:
Explanation
The field 'Is Customer' is required on the form so she can use it as a choice with the Thank You Page in Form Settings. This will allow her to redirect existing customers and new leads to different thank you pages based on the value of the field. The field is not needed to alert the Sales Owner or to use it in a Smart Campaign, as those actions can be done based on other criteria.
NEW QUESTION # 17
A marketer is building a new program. One of the emails he created is no longer needed so he tries to unapprove the email and delete it.
When unapproving the email the following error message appears.
How can he find out where the email is still being used?
- A. In the Audit Trail of the Admin screen
- B. In the Used By tab of the email
- C. In the Used By page of the program
Answer: B
Explanation:
Explanation
To find out where the email is still being used, he can use the Used By tab of the email. This tab shows all the places where the email is referenced, such as smart campaigns, programs, snippets, etc. He can then remove or replace the email from those places before unapprovingand deleting it. The Audit Trail and the Used By page of the program will not show where the email is being used
NEW QUESTION # 18
What are two benefits to using global forms versus local forms? (Choose two.)
- A. Global forms allow for consistent scoring and reporting and data standardization.
- B. In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer
- C. Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.
- D. Global forms natively offer custom stylization on different landing pages.
Answer: A,C
Explanation:
Explanation
Two benefits to using global forms versus local forms are that global forms allow for consistent scoring and reporting and data standardization, and that global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources. Global forms are forms that are created in Design Studio and can be used across multiple programs and landing pages. They help maintain data quality and consistency, as well as reduce duplication and errors. Global forms do not natively offer custom stylization or tracking without additional constraints.
NEW QUESTION # 19
Which two Sales CRM platforms are natively synchronized with Adobe Marketo Engage? (Choose two.)
- A. Zoho
- B. Freshworks CRM (Formerly Freshsales)
- C. Salesforce
- D. Microsoft Dynamics
Answer: C,D
Explanation:
Explanation
Adobe Marketo Engage natively synchronizes with Salesforce and Microsoft Dynamics CRM platforms. These are the only two CRM platforms that have a native integration with Adobe Marketo Engage and do not require any third-party connectors or custom solutions
NEW QUESTION # 20
John recently joined ACME Corporation as Adobe Marketo Engage Admin. The Adobe Marketo Engage instance of ACME Corporation is 10 years old with 950 active landing pages, 3000 active smart campaigns,
453 active forms, and 5000 email programs. John would like to archive redundant assets on Adobe Marketo Engage to better organize the instance.
Which two statements are true for archived assets? (Choose two.)
- A. Archived assets are auto-deactivated.
- B. Archived pages cannot be used in landing page test groups.
- C. A filter to select archived assets for use in reports cannot be used.
- D. Archived templates are not available when creating an email or landing page in Design Studio
Answer: B,C
Explanation:
Explanation
Two statements that are true for archived assets are that a filter to select archived assets for use in reports cannot be used and that archived pages cannot be used in landing page test groups. This is because archiving an asset or a folder means that it will no longer be visible or available for use in most cases. Archived assets will not appear in search results, auto-suggest, templates, test groups, etc. Archived assets are not deactivated and archived templates are not available when creating an email or landing page in Design Studio
NEW QUESTION # 21
A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?
- A. Run a combination of many tests sequentially and methodically.
- B. End the test as soon as one version surpasses the other.
- C. Vary as many elements as possible in each test.
Answer: A
Explanation:
Explanation
A best practice for A/B testing is to run a combination of many tests sequentially and methodically. This will help the marketer optimize their email performance by testing one element at a time and measuring its impact on key metrics such as open rate, click rate, conversion rate, etc. Varying as many elements as possible in each test or ending the test as soon as one version surpasses the other are not best practices for A/B testing, as they can lead to inaccurate or inconclusive results.
NEW QUESTION # 22
The duration of a wait step in an existing active smart campaign was modified from 2 days to 5 days.
If there were 10 people in the Wait step when the step was changed, what would happen?
- A. The 10 people would error out and skip the wait step.
- B. The 10 people would remain in a 2 days duration.
- C. The 10 people would automatically follow the new duration.
Answer: C
Explanation:
Explanation
The 10 people would automatically follow the new duration. This is because when a wait step duration is modified in an active smart campaign, it affects all people who are currently in the wait step as well as new people who enter the wait step. The new duration will be calculated from the time each person entered the wait step. The 10 people would not remain in the old duration or error out and skip the wait step.
NEW QUESTION # 23
A marketer conducted an A/B test and expected the new version to perform better than the original version.
However, this did not occur.
What conclusion can the marketer make about these A/B test results?
- A. The test was erroneous and the results should be thrown out.
- B. The test period was too short and they need to let it run for a longer time.
- C. Their test hypothesis was invalidated and they should test again.
Answer: C
Explanation:
Explanation
The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test. The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance
NEW QUESTION # 24
An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.
What is a reason for this data value change?
- A. A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.
- B. This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.
- C. A trigger campaign is running unsubscribing new people automatically until they give their consent.
Answer: B
Explanation:
Explanation
A reason for this data value change is that this email was already part of the Adobe Marketo Engage database in the past as an unsubscribe. This is because Adobe Marketo Engage maintains a global unsubscribe list that applies to all workspaces and partitions. If an email address is unsubscribed in one workspace or partition, it will be unsubscribed in all others as well. Therefore, when a new person is created with an email address that was previously unsubscribed, Adobe Marketo Engage will automatically mark them as unsubscribed as well. A trigger campaign or a system flow action would not cause this data value change
NEW QUESTION # 25
Bhaskar has implemented a new naming convention that calls for users to include PRODI, PR0D2, PROD3, or MULTI. These are to indicate which product line(s) the program is related to.
What is one new benefit Bhaskar will gain by implementing this new naming convention?
- A. Bhaskar will be able to create product-specific nurtures.
- B. Bhaskar will be able to create product-specific dynamic content.
- C. Bhaskar will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint.
Answer: C
Explanation:
Explanation
One new benefit Bhaskar will gain by implementing this new naming convention is that he will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint. This will help him score leads based on their engagement with different product lines across different programs. For example, he can create a trigger that fires when Program Status is Changed and Program Name contains PROD1, and then add a flow step that increases the score for PROD1 by a certain amount. Creating product-specific dynamic content or nurtures does not require this naming convention.
NEW QUESTION # 26
Keeghan consistently monitors new names that are created in his Adobe Marketo Engage instance. His people performance report shows that there were 100 new leads created yesterday. He asked his team if they could confirm where the leads came from but unfortunately they did not know. There are no operational programs tracking and setting person source in the instance.
Which field can Keeghan check to give him some indication of where the leads came from?
- A. Acquisition Program
- B. Lead Source
- C. Original Source Info
Answer: C
Explanation:
Explanation
A field that can give some indication of where the leads came from is Original Source Info. This is a system-managed field that captures the first known referrer URL for a person. It can helpidentify the source of web traffic that led to the person's creation in the database. Lead Source and Acquisition Program are not system-managed fields and may not be populated or accurate for all leads
NEW QUESTION # 27
An Adobe Marketo Engage user created a form in Design Studio rather than within a program in Marketing Activities.
According to best practices, what is a reason for creating a form in Design Studio?
- A. There are more design options for the form's layout
- B. The form can be shared across workspaces
- C. The form can be used across multiple programs
Answer: C
Explanation:
Explanation
A reason for creating a form in Design Studio rather than within a program in Marketing Activities is that the form can be used across multiple programs. This allows for reusability and consistency of forms. Creating a form in Design Studio does not offer more design options or enable sharing across workspaces
NEW QUESTION # 28
There is a need to configure a Trigger based Smart Campaign that scores a 'Person' when at least five tracked webpages have been visited in a 24 hour window.
With the use of the 'Visits Web Page" Trigger, how would this be achieved?
- A. Alongside the Trigger, include a Filter' to the Smart List of Visited Web Page', with Date of Activity' and Visits Web Page' Constraints.
- B. Add the Min. Number of Times' and Date of Activity" Constraints to the existing Visits Web Page' Trigger.
- C. Edit the Qualification Rules' of the Smart Campaign to be set as once every one day.
Answer: B
Explanation:
Explanation
To configure a trigger-based smart campaign that scores a person when at least five tracked webpages have been visited in a 24 hour window, he would add the Min. Number of Times and Date of Activity constraints to the existing Visits Web Page trigger. The Min. Number of Times constraint allows him to specify how many times a person must visit a webpage to qualify for the campaign, and the Date of Activity constraint allows him to specify the time frame for the visits. Editing the Qualification Rules or adding a filter will not achieve the desired result.
NEW QUESTION # 29
An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.
What is a best practice when creating a scoring model?
- A. Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.
- B. Import a best practice lead scoring program template from the Adobe Marketo Engage program ° library.
- C. Ask the marketing team to provide the characteristics they think should be included.
Answer: A
Explanation:
Explanation
A best practice when creating a scoring model is to look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers. This will help the marketer understand which behaviors and attributes are most indicative of sales readiness and assign appropriate scores accordingly. Asking the marketing team or importing a template may not reflect the unique needs and goals of the business.
NEW QUESTION # 30
An Adobe Marketo Engage instance has the following folders set up under Marketing Activities:
In the My Tokens tab of the 02 Marketing Programs folder, several tokens have been set up:
Why have these tokens been set up in this folder?
- A. No reason. Tokens only have a function inside a program.
- B. As an easy example to copy to all programs Inside the folder.
- C. So they will be available in all programs inside the folder.
Answer: C
Explanation:
Explanation
The tokens have been set up in this folder so they will be available in all programs inside the folder. Tokens are inherited from the parent folder to the child folder or program, so any tokens set up at the folder level can be used by any program within that folder. This allows for consistency and efficiency when creating programs and assets that use the same token values
NEW QUESTION # 31
A marketer would like lo set a person to Email Invalid if they have three soft bounces within the last 90 days.
They would like this to happen automatically and instantaneously after the third soft bounce.
What would the smart list section of their data management smart campaign look like?
- A.
- B.
- C.
Answer: B
Explanation:
Explanation
Option C is the correct smart list section for their data management smart campaign. This option uses the Visits Web Page trigger with the Min. Number of Times constraint set to 3 and the Date of Activity constraint set to in past 90 days. This will ensure that only people who have visited any web page at least three times within the last 90 days will qualify for the campaign. Option A uses filters instead of triggers, which means that it will not run automatically and instantaneously. Option B uses an incorrect filter logic, which means that it will not require three web page visits within 90 days
NEW QUESTION # 32
David wants to time-stamp a custom field called 'MQL DateTime Most Recent' every time a person reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have no wait steps.
Which type of token would he use in the "Change Data Value' flow step required to achieve his goal?
- A. System
- B. Trigger
- C. Person/Lead
Answer: A
Explanation:
Explanation
To time-stamp a custom field with the current date and time, David would use a System token in the "Change Data Value" flow step. System tokens are tokens that reference system-level information, such as date, time, IP address, etc. The System token for date and time is {{system.dateTime}}. Person/Lead tokens and Trigger tokens are not suitable for this purpose, as they reference person-level information or trigger-specific information.
NEW QUESTION # 33
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