2021 MB-220 Question Bank: Free PDF Download Recently Updated Questions

MB-220 Certification Exam Dumps with 75 Practice Test Questions

Microsoft is dedicated to helping the candidates with their preparation by offering them various tools. There are several learning paths available on the official website, such as:

Learning Path 1

Microsoft offers the course titled “Set up Dynamics 365 Marketing and Configure Advanced Settings.” To complete this training, one needs to have a deep understanding of the navigation in Dynamic 365. Through this learning path, the individuals will be able to gain command of a number of tasks including:

• Advanced configuration for Dynamics 365 Marketing
• Reviewing domain authentications, GDPR, and best practices in Dynamics 365 Marketing
• Setting up and managing Dynamics 365 Marketing

NEW QUESTION 10
You need to create a customer journey. You are looking through the gallery of existing customer journey templates to select one to use.
Which pieces of information will help you decide which template to use?

• A. Language, Purpose, Target, Recurrence
• B. Language, Owner, Target, Recurrence
• C. Purpose, Target, Recurrence, Description
• D. Target, Recurrence, Purpose, Name

Answer: C

 

NEW QUESTION 11
You are a marketing professional for Contoso, Ltd.
You have set up a webinar event showcasing the new features of a new product. On the event record, you have set Allow anonymous registrations to Yes. When you check the portal website, you notice that you must create a registration account to register for the event.
Why might the event require you to register anonymously, despite the setting above?

• A. Your portal is a site hosted by Dynamics 365 Portals.
• B. Your portal is Dynamics Native Portal.
• C. Your portal is a site hosted externally.
• D. You must republish the event.

Answer: C

Explanation:
Section: Topic 7, Manage events and webinars
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event-portal

 

NEW QUESTION 12
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You lower the Sales Ready Score.
Does this resolve your issue?

• A. No
• B. Yes

Answer: A

Explanation:
Section: Topic 4, Manage leads
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring

 

NEW QUESTION 13
DRAG DROP
You are a marketing professional who needs to have a segment that is based on a single marketing list.
Which five actions must you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

Answer:

Explanation:

Section: Topic 2, Manage segments and lists
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-simple-customer- journey

 

NEW QUESTION 14
You need to create a marketing form.
Which three form types can you use? Each correct answer presents a complete solution.

• A. landing page
• B. subscription list
• C. subscription center
• D. event registration
• E. forward to a friend

Answer: A,C,E

 

NEW QUESTION 15
Your marketing department needs to create a Customer Journey for female wine enthusiasts over
40 years-old who live in Europe.
How should you define who receives this Customer Journey?

• A. Create a Segment Type.
• B. Create a Static segment.
• C. Edit the contacts in database.
• D. Create a Dynamic segment.

Answer: D

 

NEW QUESTION 16
You are creating a customer survey and you want to get good responses.
You need to analyze the responses to provide actions to best suit your organization.
Which three responses are considered best practice? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

• A. Previewing or testing your survey is unnecessary because your survey tool will automatically catch errors.
• B. Define an objective for your survey so that you can ensure that all questions serve that objective.
• C. Make your surveys long so that you customers can get a chance to provide as much information as possible.
• D. Try to organize the survey in a way that groups all related questions together in sections.
• E. Be sure to mention the estimated time to complete, along with a brief overview in your invitation.

Answer: B,D,E

Explanation:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/plan- survey

 

NEW QUESTION 17
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that results as click-thrus, opens and forwards are recorded for Traditional Emails.
Does this meet the goal?

• A. No
• B. Yes

Answer: A

Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare- marketing-emails

 

NEW QUESTION 18
You need to resize an image that is stored in Dynamics 365 for Marketing.
What should you do?

• A. Edit the image in an external graphics system and re-upload it to the marketing application.
• B. Clone the image. Specify the new dimensions and save the changes.
• C. Edit the image from within the marketing application and save the changes.
• D. In the Marketing Email form, enter the new dimensions for the image.

Answer: A

 

NEW QUESTION 19
You are the manager of Internet sales for your company.
You have been asked to create and distribute a post-purchase survey to both registered and guest customers purchasing on your site.
Which three things will be true about the distribution of your survey? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

• A. All respondents will receive the exactly same hyperlink to connect them to the survey that you are inviting them to complete.
• B. When distributing your Dynamics 365 for Marketing Survey, you may invite either anonymous or non- anonymous respondents.
• C. An optional invitation email, utilizing either a direct email or an email template, may be sent to each potential non-anonymous respondent.
• D. As an option, the design of your survey can include a limitation that restricts multiple completions by a single non-anonymous respondent.

Answer: B,C,D

Explanation:
Section: Topic 8, Configure and analyze customer responses
Explanation/Reference:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/distribute-survey

 

NEW QUESTION 20
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You lower the Sales Ready Score.
Does this resolve your issue?

• A. No
• B. Yes

Answer: A

Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring

 

NEW QUESTION 21
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that Traditional Emails are able to be used in customer journeys.
Does this meet the goal?

• A. No
• B. Yes

Answer: B

Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails

 

NEW QUESTION 22
Drag and Drop Question
You are a marketing administrator.
You need to edit a web page that contains a form used for holiday offers. The page and form are visible to the outside world.
Which five steps, in order, are needed to complete your task? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

 

NEW QUESTION 23
You are a marketing administrator.
You need to edit a web page that contains a form used for holiday offers. The page and form are visible to the outside world.
Which five steps, in order, are needed to complete your task? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

 

NEW QUESTION 24
Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months.
Which type of marketing segment should you create?

• A. Landing Page Segment
• B. Profile Segment
• C. Customer Insight Segment
• D. Interaction Segment

Answer: D

Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/segmentation-listssubscriptions

 

NEW QUESTION 25
You are a marketing professional who needs to create a new field for a marketing page.
You want some text to be in the field when the customer opens the page so that they have an idea of what to enter.
Which field should hold this "ghost text"?

• A. Label
• B. Default Value
• C. Prefill
• D. Placeholder

Answer: D

 

NEW QUESTION 26
Your marketing department has given you a list of requirements.
Which requirements will you be able to meet by utilizing the tools in Dynamics 365 for Marketing? To answer, drag the appropriate requirement to the correct column. Each requirement may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails

 

NEW QUESTION 27
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You add an action tile.
Does this resolve your issue?

• A. No
• B. Yes

Answer: A

Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring

 

NEW QUESTION 28
You have been tasked with creating a customer journey for leads located in the Northwestern United States.
Which two conditions must be true in order for the lead to receive your customer journey? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

• A. Bulk Email must be set to "Allow".
• B. Follow Email must be set to "Allow".
• C. The lead must be associated with an account record.
• D. The lead must be associated with a contact record.

Answer: A,D

 

NEW QUESTION 29
You are a marketing professional for Contoso, Ltd.
You have set up a webinar event showcasing the new features of a new product. On the event record, you have set Allow anonymous registrations to Yes. When you check the portal website, you notice that you must create a registration account to register for the event.
Why might the event require you to register anonymously, despite the setting above?

• A. Your portal is a site hosted by Dynamics 365 Portals.
• B. Your portal is Dynamics Native Portal.
• C. Your portal is a site hosted externally.
• D. You must republish the event.

Answer: C

Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event- portal

 

NEW QUESTION 30
You are a marketing professional who needs to create a new field for a marketing page.
You want some text to be in the field when the customer opens the page so that they have an idea of what to enter.
Which field should hold this "ghost text"?

• A. Label
• B. Default Value
• C. Prefill
• D. Placeholder

Answer: D

Explanation:
Section: Topic 3, Create and manage marketing forms and pages

 

NEW QUESTION 31
Your marketing department will be creating multiple email messages to be used in several customer journeys.
To prepare for this, you need to create content settings to determine the dynamic values to be used.
What is the maximum number of Content Settings that can be set as default for multiple customer journeys?

• A. 0
• B. 1
• C. 2
• D. 3

Answer: B

Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email- content#content-settings

 

NEW QUESTION 32
You are a marketing professional for Contoso, Ltd.
You are creating a marketing form and want to add a subscription list. As you go through the tool box, you see the subscription list. You notice that there are not as many lists as expected.
Which criteria should be used to allow a subscription list to be visible in the toolbox.

• A. Published Marketing Lists where the subscription field is set to False
• B. Active Marketing Lists where the subscription field is set to True
• C. Active Marketing lists where the subscription field is set to False
• D. Published Marketing Lists where the subscription field is set to True

Answer: B

Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscription-center#add-a-subscription-list-to-a-subscription-form

 

NEW QUESTION 33
Drag and Drop Question
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation:
https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules- and-examples-in-microsoft-dynamics-marketing

 

NEW QUESTION 34
You are a marketing professional.
You have created a marketing form and want content items to automatically fill in for the customer.
What is a valid form for prefill?

• A. Subscription Center Form
• B. Survey Form
• C. Pre-fill Form
• D. Journey Form

Answer: A

Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/form-prefill

 

NEW QUESTION 35
......

How to Prepare For MB-220: Microsoft Dynamics 365 Marketing Exam

Preparation Guide for MB-220: Microsoft Dynamics 365 Marketing Exam

Introduction

Microsoft has created a track for IT professionals to get certified in Microsoft Dynamics 365 Marketing . This certification program provides Microsoft 365 Marketing consultants a way to demonstrate their skills. The assessment is based on a rigorous exam using industry standard methodology to determine whether a candidate meets Microsoft’s proficiency standards.

According to Microsoft, a Microsoft Certified Professional enables organizations to leverage configuration of marketing applications, manage segments, configure and analyze customer responses.

Certification is evidence of your skills, expertise in those areas in which you like to work. If candidate wants to work on MB-220: Microsoft Dynamics 365 Marketing Exam and prove his knowledge, Certification offered by Microsoft. This Microsoft MB-220 Exam helps a candidate to validates his skills in MB-220: Microsoft Dynamics 365 Marketing Exam Technology.

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