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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Ad Formats and Creative Optimization | - Responsive display ads
|
| Topic 2: Display Advertising Fundamentals | - Understanding Google Display Ads ecosystem
|
| Topic 3: Campaign Setup and Targeting | - Audience targeting strategies
|
| Topic 4: Bidding and Budgeting | - Smart bidding strategies
|
| Topic 5: Measurement and Performance Optimization | - Conversion tracking and attribution
|
Google Display Exam Practice Test Sample Questions:
Why is it important for a Google AdWords ad on the Google Content Network to be marked as
Family Safe?
- A. Many Google Content Network partners only accept family safe ads
- B. So that the ad would not be blocked by Google and Yahoo
- C. To reduce the cost per click
- D. So that the images can show in search results
Correct Answer: A 🗳️
In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use. Which one of the following is NOT one of the three bidding strategies in the Google Content Network?
- A. Cost-per-click bidding
- B. Cost-per-thousand bidding
- C. Cost-per-acquisition bidding
- D. Cost-per-month bidding
Correct Answer: D 🗳️
You are creating an InVideo overlay ad unit based on YouTube's FLA template. As you create this ad, you must follow some very specific requirements for the overlay to be accepted by YouTube. Which one of the following statements is an accurate statement about the overlay advertisement?
- A. The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 30 frames per second.
- B. The maximum file size is 10KB, the maximum animation is 3 seconds, and the frame rate must be set to 30 frames per second.
- C. The maximum file size is 120KB, the maximum animation is 30 seconds, and the frame rate must be set to 10 frames per second.
- D. The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 25 frames per second.
Correct Answer: D 🗳️
What tool is being used in the image below?
- A. Wonder Wheel tool
- B. Site and Category Exclusion tool
- C. AdWords Editor tool
- D. Website Optimizer tool
Correct Answer: A 🗳️
Why is it important for a Google AdWords ad on the Google Content Network to be marked as
Family Safe?
- A. Many Google Content Network partners only accept family safe ads
- B. So that the ad would not be blocked by Google and Yahoo
- C. To reduce the cost per click
- D. So that the images can show in search results
Correct Answer: A 🗳️
