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GCCC Strategic Communication Management Professional Sample Questions:

1. Which is the BEST example of an outcome-based communication objective for an annual benefits re- enrollment campaign?

A) Eighty-two percent of eligible employees will submit an updated benefits enrollment form prior to the enrollment deadline.
B) Ninety-five percent of eligible employees will visit the benefits section of the intranet during the re- enrollment period.
C) The company will save $1.2 million based on the enrollment choice employees make.
D) The communication team will publish one intranet article per week throughout the enrollment period.

2. A company has announced an initial public offering, which has resulted in multiple media outlets requesting interviews with the company's CEO. Which action should be taken FIRST before making a recommendation to the CEO?

A) Consult with company counsel, the underwriters, and the underwriters' counsel.
B) Create a key message document that is aligned with the prospectus.
C) Decline all interviews until the initial public offering has concluded.
D) Create a comprehensive Q&A anticipating all potential questions.

3. The corporate communication function in a large corporation should report to which business unit?

A) Marketing and Advertising
B) Investor Relations
C) Human Resources
D) CEO or other top executive

4. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) legal choices in all our communications.
B) accurate graphics in all our communications.
C) strategic content in all our communications.
D) procedural instructions in all our communications.

5. A communication department is overwhelmed with work and company leadership has delegated two additional high-priority projects that will require significant staff time. As part of a request for an increase to the budget to complete the projects, the communication manager should:

A) Demonstrate to leadership how current communication projects are prioritized according to resources and skill sets that are available.
B) Suggest that current work be given to another department so communication staff could work on the new projects.
C) Ask for an increase that will bring resources to at least the average for other companies in a benchmarking study.
D) Indicate the volume of deliverables the department has produced during the last year to demonstrate how overworked the department is.

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