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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. Which three statements are true for MC Behavioral Triggers?

A) Behavioral Triggers require a catalog of assets
B) Collect tracking code is necessary to use Behavioral Triggers
C) Behavioral Triggers can be triggered from interactions with both Content and Products
D) Behavioral Triggers are mandatory for Commerce Cloud integrations.
E) Behavioral Triggers are not editable

2. Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

A) Status change through contact deletion operation
B) Data retention policies
C) Contact actions in response to marketing messages
D) Changes to a contact's attributes
E) Data-modifications to a contact's profile information

3. On which social channel can users create ad audiences?

A) Instagram
B) Houzz
C) Twitter (X)
D) Tiktok

4. What is the difference between an in-app message and an inbox message?

A) An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.
B) An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.
C) An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
D) An inbox message only works on iOS, but in-app messages work on both iOS and Android

5. What are three out of-the-box product capabilities of Interaction Studio?

A) A single customer profile that unifies data of each individual
B) Managing Direct mail campaigns
C) Machine learning and Al functionality
D) Behavioral tracking of each visitor or customer with business context
E) E-commerce point of sale features

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