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GCCC Strategic Communication Management Professional Sample Questions:

1. A local sports team has received a request from the media regarding the arrest of one of its players on a domestic dispute charge. A local television reporter has contacted the team's communication manager and shared that they plan to report the accusation on the next newscast in one hour. Which of the following should be the communication manager's FIRST response?

A) Apologize promptly and explain what the team has done to address domestic violence in the past, along with resources available to team members.
B) Stay calm, ask what the reporter has heard and gather as much information as possible, and ask for time to investigate with a promise to call back within an agreed-upon timeframe.
C) Remind the reporter that everyone is innocent until proven guilty and the team's attorney will call the station manager about holding the story.
D) Draft a written response, watch the broadcast to confirm exactly what is reported, and then edit and send the response before the story is broadcast again.

2. When developing a strategy for announcing company news, such as a leadership transition that is not covered by industry regulations, the reason why organizational leaders and employees are engaged FIRST is:

A) so there is time to print new business cards.
B) to ensure they have the information needed to communicate with others.
C) leaders need to feel important so they want to be notified first.
D) media tends to distort messages.

3. Which course of action is BEST to take when a client asks that inaccurate revenue information be shared with a major publication during an interview?

A) Advise the client to only share accurate information.
B) Refer the client to another firm.
C) Compromise with the client to share revenues 25% higher than reported.
D) Agree to do what the client wants.

4. (Which of the following is a S.M.A.R.T. objective for a communication strategy?)

A) Achieve top of mind awareness of the brand by the end of 2020
B) Increase subscriptions by 15% among 25-45-year-olds within a year
C) Increase awareness by 10% in the Southern region and by 20% in the Northern region
D) Achieve 1,500,000 impressions among target population

5. If a communication manager wants to convince senior leaders that using peer-driven social media is highly likely to increase sales, which of the following steps should be taken to convince them?

A) Provide senior leaders with a list of websites with good examples of research.
B) Show senior leaders a report written for a previous employer.
C) Sign senior leaders up on social media platforms.
D) Create a business case that demonstrates results based on research.

Solutions: