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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to segment audiences based on SalesCloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.

A) Contact Builder > Data Extensions > Synchronized Data Extensions
B) Setup >Data Management > Synchronized Data Extensions
C) Contact Builder > Data Sources
D) Setup > Apps > Salesforce Integration

2. An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?

A) List
B) Group
C) Publication List
D) Data Extension

3. What should be confirmed to ensure Journey Builder directs the subscribers correctly?

A) Filter Contacts are enabled to refine the audience.
B) Contract Data is used for the Decision Split.
C) Entry Source attributes are available in Journey Settings.
D) Journey Data is used for the Decision Split.

4. A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers

A) Journey re-entry settings
B) Run Once schedule type
C) Data Extension entry source
D) Winner evaluation

5. Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?

A) Primary key
B) Unique Contact Identifier
C) Subscriber ID
D) Unique Contact email address

Solutions: