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GInI Certified Innovation Professional (CInP) Sample Questions:

1. In the fifth step of the GInI Breakthrough Innovation Method - Incubation and Selection - teams undertake additional research studies and analyses, with the objective of collecting additional information and building a structure around which to refine a concept and thereby _____.

A) build a compelling business case for it
B) tell a compelling story about it
C) design an exciting new business model for it
D) formulate a compelling future scenario around it

2. Because "The Strategist" is driven and has a propensity to want to try out new go-to-market strategies, they are usually best suited for which phase of innovation work?

A) The Back End
B) The Mid Zone
C) The Front End
D) All phases

3. An Innovation Team's story must convey a true sense of purpose in resolving their challenge, and must relate that to something that truly matters at a fundamentally human level, not just at a business level.
Select one correct answer from the list:

A) A sense of wonder
B) A true sense of purpose
C) A sense of ownership
D) A true sense of pride

4. Several very large businesses have in recent years turned to running campaigns on crowdfunding sites. One of the more important reasons these businesses use such platforms is that it affords them the opportunity to
_____ their concepts, under the assumption that concepts that see good traction on these platforms will see good traction in the general market, and conversely concepts that see poor traction on these platforms will see low demand in the general market and should thus be abandoned.

A) run technical validation testing on
B) market test
C) generate media buzz about
D) run price elasticity studies on

5. The third step for projects in the Mid Zone is for teams to craft a winning Go-To-Market Strategy. This strategy addresses when, where, how, and by whom the offering will be ______ so that it is able to optimally connect with a particular market and that market ' s need.
Select one correct answer from the list:

A) manufactured, assembled, inspected, and approved
B) sponsored, promoted, endorsed, and otherwise marketed
C) made, advertised, listed, and shipped
D) produced, marketed, sold, and distributed

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