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- After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded knowledge in terms of cloud marketing.
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Salesforce Marketing-Cloud-Consultant Exam is a valuable certification that validates an individual's expertise in marketing automation, email marketing, mobile marketing, social media advertising, and web personalization using the Salesforce Marketing Cloud platform. Marketing-Cloud-Consultant-JPN exam covers various topics related to the Marketing Cloud, and passing it demonstrates an individual's ability to drive customer engagement, increase ROI, and improve marketing performance. By passing the exam, professionals can enhance their career prospects and demonstrate their expertise to potential employers and clients.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account Configuration | 12% | - Account hierarchy and business unit setup - Sender authentication and deliverability management - Mobile Studio configuration and features - User roles, permissions and security settings |
| Discovery and Architecture | 16% | - Solution design and architecture planning - Requirements gathering and analysis - Data and segmentation strategy design - Long-term solution maintainability and scalability |
| Messaging | 11% | - Email, SMS and push message design - Cross-channel messaging strategy - Message delivery and optimization - Content personalization and dynamic content |
| Data Modeling and Management | 21% | - Contact configuration and identity management - Data extensions, attribute groups and relationships - Reporting, tracking and data views - Data import, export and transformation |
| Integration | 20% | - Data model support for personalized messaging - Marketing Cloud Connect configuration and troubleshooting - Extension products and integration solutions - Integration with Salesforce CRM and external systems |
| Automation | 20% | - Automation Studio activities and workflows - Journey Builder design and implementation - Complex automation scenarios and best practices - Scheduling and monitoring automations |
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