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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
1. LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?
A) Marketing Cloud Account Engagement Engagement Program
B) Marketing Cloud Account Engagement Automation Rule
C) Marketing Cloud Account Engagement Marketing Campaign
D) Salesforce Queue
E) Marketing Cloud Account Engagement Static List
2. When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?
A) Segment cold prospects with a low score to reengage for initial email sends.
B) Segment internal employees with high scores for initial email sends.
C) Segment prospects with free email service providers for initial email sends.
D) Segment the best and most active contacts for initial email sends.
3. Is it possible for many users to edit exact same Email Template simultaneously?
A) False
B) True
4. LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?
A) The campaign is not a connected campaign so the data is not syncing.
B) The data hasn't been refreshed in 24 hours so the values haven't been updated.
C) The engagement with those assets happened before the fields were added to the page layouts.
D) The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
5. LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?
A) Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.
B) Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.
C) Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.
D) Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.
Solutions:
| Question # 1 Answer: A,C,E | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: B |
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