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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day. Which activity is required in the automation?

A) SendLog Extract
B) SQL Query Activity
C) Data Extract Activity
D) Report Definition Activity

2. A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud. What is the implication of this data model when using Marketing Cloud Connect?

A) The customer will be able to use Reports and Campaigns as audiences.
B) Tracking Data will not be returned to the Sales Cloud email recipient.
C) Email Sends will fail if the Contact ID or Lead ID is not included.
D) The customer will be unable to use synchronized data extensions.

3. Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?

A) Check the "Include Replies as Attachments" box in the RMM settings.
B) Use RMM dynamic content blocks to render the email reply body.
C) Use RMM personalization strings to render the email reply body.
D) Query the RMM data view for the reply body and reference it from a data extension.

4. Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
A sendable data extension contains the contact info and a session ID for each subscriber who abandoned their cart.
A second data extension contains the session ID and product details (SKU, product name, quantity, price, image URL).
Which feature should be used to display the list of products for each subscriber in this email?

A) Enhanced Dynamic Content Block
B) Dynamic Content Block
C) LookupRows AMPscript function
D) Lookup AMPscript function

5. Northern Trail Outfitters wants to monitor available coupon codes and send a notification to their email specialist instructing them to request more codes if the available coupon count falls below
500 available codes. Which two activities would be used in an automation? (Choose 2 answers)

A) Verification Activity
B) Import Activity
C) Filter Activity
D) Data Extract Activity

Solutions: