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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

A) Decision Tree Regression
B) Polynomial Regression
C) Quantile Regression
D) Linear Regression

2. Fair Share Analysis compares which of the following?

A) An equal and fair distribution of sales in the marketplace
B) Actual performance against performance versus a year ago
C) Actual performance against a theoretical "fair share" of market opportunity
D) An equal and fair share of the growth in the marketplace

3. What is Midtown Mart's share of wallet (SOW) for Category X?

Table shown:

A) 27%
B) 25%
C) 75%
D) 60%

4. There are 4 chains in the Market, What is the ACV Weighted Distribution for Item A within that Market?
Chain A: Distribution of Item A = Yes, Total Store ACV = $1,000,000
Chain B: Distribution of Item A = No, Total Store ACV = $2,000,000
Chain C: Distribution of Item A = Yes, Total Store ACV = $2,000,000
Chain D: Distribution of Item A = Yes, Total Store ACV = $1,000,000

A) $2,000,000
B) $4,000,000
C) 67%
D) 75%

5. What are the primary data sources for shopper insights?

A) Retailer Loyalty Data, Syndicated Panel Data and Syndicated POS Data
B) Retailer Loyalty
C) Retailer Loyalty Data and Syndicated Panel Data
D) Retailer Loyalty Data, Syndicated Panel Data, Syndicated POS Data and Retailer Loyalty Data

Solutions: