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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. Which three precautions should you take before deciding to delete a column from a Responsys data source? (Choose three.)

A) Ensure that there are no Connect jobs updating the column to be deleted.
B) Ensure that there are no active campaigns referencing the column to be deleted.
C) Check to make sure there are no forms referencing the column.
D) Check to see whether the data column is being used by the customer for external analytics purposes.

2. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
B) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
C) Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
D) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
E) Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.

3. You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?

A) Get Data Variable
B) ORA Variable
C) Temporary Value Variable
D) Custom SQL Variable
E) Entry Tracking Variable

4. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
B) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
C) The purchase transaction is attributed to both email campaigns.
D) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.

5. Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?

A) Interval Date = August 1, 2016 plus one day
B) Sent Date = August 1 to August 2, 2016
C) Live Date - August 1, 2016
D) Event Date = August 1, 2016
E) Sent Date = August 1, 2016

Solutions: